As a real estate agent, you need a personal brand; but more specifically: you need a personal brand, that’s separate from your brokerage, that resonates with and builds trust with your target audience, and that’s consistently presented across all mediums.
Having a strong, established, consistent personal brand is key to building a real estate business that separates you from your competition and brings in the type of leads you’re ideally looking for.
But of course, your brand is much more than just a logo: it’s everything that you do, and I do mean everything. It’s the business cards you hand out, it’s the comments you post on your social media, it’s the way you interact with new clients, even how you answer the phone. Your brand is defined by every interaction that people have with you and your marketing, even if those people have yet to actually meet you in person.
Even if you rely primarily on referrals from past clients, how they interpret and feel about your brand when they first begin looking for it can determine if they even contact you in the first place, despite the strong referral they’ve already gotten.
But building a vibrant, recognizable, and trustworthy brand is a lot of hard work, and it can take years to do successfully, so once you do, it makes sense to ensure it remains that way.
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted; and there’s a lot of ways to be able to do that in real-time so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
And keep in mind, you can use all of the applications and tools below to not only monitor your own brand, but also your closest competitors.
Google Alerts: Google Alerts is a great place to start monitoring your brand (or anyone else’s brand for that matter). It allows you to enter your brand name (or any other keyword or keyphrase), and then be notified whenever that word has been mentioned online via a website that Google has crawled. Every time it is, you’ll get an email telling you what was mentioned, where it was mentioned, and a link to the content that mentions it. It’s a free, powerful tool to be able to start monitoring your brand online.
★ You can check out Google Alerts right here.
Slack & Brand24: If you are part of a team that uses Slack as your internal communication tool, you can be notified every time your brand is mentioned online, directly as a Slack DM or in a channel, using an integration called Brand24. It provides you with a detailed synopsis of where your brand was mentioned online, directly in Slack, and if you want to do a deeper dive, they have a complete interface that lets you breakdown every detail around monitoring your brand and your competition’s brand.
★ You can check out Brand24’s right here.
SEO Applications: Depending how seriously you want to take brand monitoring (and your SEO strategy), most well-known SEO and online presence applications have a brand monitoring feature built in. Two of the most popular, SEMRush and AHrefs, already have a really solid tool built right into their applications that gives you a complete monitoring view on how your brand is being presented online, including meta-information, backlinks, and a lot more.
In addition to knowing what people are saying about and how they view your brand online, a brand monitoring strategy allows you to get ahead of any negative mentions of your brand right when they happen. Otherwise, you’re likely to just stumble across it later, or worse, have a potential lead point out a negative mention of your brand before you know about it.
Want to learn more about SEO and get more traffic to your website? Our SEO Strategy Building Guide is a mix of curated content and self-guided workbook that will help provide insight on how you can build and implement a modern SEO and overall search strategy.