Why Agents Need A “Brand Promise” (And Not A Slogan)

| Marketing Strategy | 5 Min Read

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

Why You Shouldn’t “Wikipedia” Your Real Estate Website

| Marketing Strategy | 5 Min Read

Let’s start this conversation with a fact: your real estate website isn’t Wikipedia. More importantly, it shouldn’t try to be Wikipedia. That’s an ineffective way to build your business.

How Do You Establish A Real Estate Team’s Unique Voice?

| Marketing Strategy | 5 Min Read

Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.

Building a Lead Nurturing Strategy Before (and After) COVID-19

| Lead Generation | 5 Min Read

We’ve always emphasized the importance and efficacy of a proper lead-nurturing system. In the midst of the pandemic, this has become more important than ever before.

Should You Invest In Your Video Marketing In 2020?

| Marketing Strategy | 5 Min Read

We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.

Real Estate Marketing 101: A Guide for Agents

| Marketing Strategy | 6 Min Read

Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.

The Importance of Marketing in a Downturned Real Estate Market

| Marketing Strategy | 5 Min Read

Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.

Right Now, You Should Focus on Building Your Database

| Lead Generation | 4 Min Read

Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control. 

Building a Successful Follow-Up Strategy

| Lead Generation | 5 Min Read

It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…

Strategies and Opportunities for Agents in a Slower Market

| Marketing Strategy | 4 Min Read

If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.

How Your Online Reputation Can Lose or Win You Business

| Lead Generation | 3 Min Read

As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.

How to Choose a Domain for Your Real Estate Business

| Marketing Strategy | 3 Min Read

A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.

Why You Should Stop Using Single Page Property Websites for Your Listings

| Marketing Strategy | 3 Min Read

A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.

Strategies to Get Your Listings to the Top of the Search Results

| Marketing Strategy | 6 Min Read

A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.

Why Every Agent Should Have Their Own, Personal Brand

| Marketing Strategy | 5 Min Read

As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.