What it Takes to Build a Solid Content Marketing Strategy

| Marketing Strategy | 4 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

When to Build Virtual Staging into Your Listing Marketing Plan

| Marketing Strategy | 3 Min Read

While professionally staging a property is certainly a good idea, recently, with the ongoing push to digital and more buyers starting their search online rather than in person, virtual staging has become an increasingly popular option.

How and Why to Build Buyer Personas For Your Marketing Strategy

| Marketing Strategy | 5 Min Read

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

Building an Inbound Marketing Strategy to Get Higher Quality Leads

| Marketing Strategy | 6 Min Read

Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.

Marketing Focuses for Agents in a Low Inventory Market

| Lead Generation | 4 Min Read

Right now, no matter what market you work in, you’re likely seeing multiple offers and properties sold way over asking. Despite the ongoing pandemic, the real estate market seems unstoppable right now. However, it’s also brought about another problem for agents and buyers alike: lower inventory.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 4 Min Read

Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.

How to Deal With (and Remove) Fake, Negative Google Reviews

| Marketing Strategy | 6 Min Read

Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.

Getting A Basic Understanding of Your Real Estate Website’s Analytics

| Marketing Strategy | 4 Min Read

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Why Your Target Audience Shouldn’t Be Anyone and Everyone

| Marketing Strategy | 3 Min Read

When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.

How to Build a Trustworthy Personal Real Estate Brand

| Marketing Strategy | 5 Min Read

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

Why Most Real Estate Websites Fail to Deliver Results

| Marketing Strategy | 5 Min Read

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.

Why Proving Your Digital Competence Will Win You Your Next Client

| Lead Generation | 2 Min Read

To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.

The Components of a Modern Listing Marketing Strategy

| Marketing Strategy | 4 Min Read

Nowadays, your listing marketing strategy is all about making potential buyers feel like they’re actually there, when in fact, they could be miles away and may never even see the property in person.

How Building a Website Traffic Strategy Focused on Quality Gets Better Leads

| Lead Generation | 4 Min Read

If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.