Email Marketing Best Practices for Real Estate Agents

| Marketing Strategy | 5 Min Read

If you’ve never invested time in putting together an email newsletter in the past, now is the time to do it; and if you’ve already been doing it for awhile, now is not the time to give up. Want to get started with email marketing? Here are a few best practices you should know.

How to Launch a Successful Real Estate Marketing Campaign

| Marketing Strategy | 5 Min Read

As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?

Getting Your Real Estate Marketing Strategy Ready for the New Year

| Marketing Strategy | 2 Min Read

Chances are, whatever goals you set for your business, your marketing strategy will be a key competent of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve put together 2 brand new resources.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Real Estate Digital Marketing Trends That Are Dated in 2022

| Marketing Strategy | 5 Min Read

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2022, here are some marketing strategies you should consider leaving behind.

Real Estate Marketing Strategies to Embrace in 2022

| Marketing Strategy | 7 Min Read

Whether it’s a permanent part of your marketing plan, or it’s something you try out for a short amount of time as a campaign, continued investment in your marketing strategy is continued investment in your business. As you plan your marketing for 2022, here are some of the areas you might want to consider building into your own strategy.

Real Estate Advertising Challenges You’ll Face in 2022

| Marketing Strategy | 4 Min Read

If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.

How (and Why) to Build a Real Estate Marketing Segmentation Strategy

| Marketing Strategy | 4 Min Read

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Our Top 5 Takeaways from Inbound 2021

| Inbound Marketing | 6 Min Read

Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.

How to Build Sustainability into Your Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

The Subtle Art of Using Popup Forms

| Marketing Strategy | 4 Min Read

Popups aren’t dead. As with all digital marketing, it’s simply a subtly as to when and how to use them. In short, placing them well, and getting results, is a bit of an art form.

Why You Shouldn’t Have a “Be Everywhere” Marketing Strategy

| Marketing Strategy | 3 Min Read

There’s an old saying that, to be successful in marketing, you have to “be everywhere”, but when it comes to real estate marketing, that’s not a very effective belief or plan to have (despite a lot of agents adopting taking this approach).

Why You Should Have a Mission Statement for Your Real Estate Business

| Marketing Strategy | 4 Min Read

To be successful in business, you need to know what you’re doing, why you’re doing it, and what you’re working towards; otherwise, you won’t have a clear a direction around how you define success. That’s where a well-defined mission statement comes in.

Understanding Your Competition as a Real Estate Agent

| Marketing Strategy | 4 Min Read

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?