Building a Real Estate Solutions-Based Marketing Messaging Strategy

| Marketing Strategy | 4 Min Read

It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.

Planning a Real Estate Lead Flow Through Inbound Marketing

| Inbound Marketing | 5 Min Read

Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.

Getting Your Real Estate Marketing Strategy Ready for 2023

| Marketing Strategy | 3 Min Read

Chances are, whatever goals you set for your business, your marketing strategy will be a key competent of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2023

| Inbound Marketing | 8 Min Read

As you plan your overall marketing strategy for 2023, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Building a Marketing Discoverability Strategy

| Marketing Strategy | 5 Min Read

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

Using Pillar Pages to Make Old Content More Accessible

| Marketing Strategy | 4 Min Read

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

Real Estate Marketing Strategies to Embrace in 2023

| Marketing Strategy | 14 Min Read

Your marketing strategy is never finished. To see continued success in your marketing efforts, you have to periodically look at what you’re doing, determine what’s working and what isn’t working, and introduce change accordingly. As you plan for 2023, here are some of the things you might want to consider building into your own overall marketing strategy

Why You Should Establish a Topic Cluster Strategy

| Inbound Marketing | 5 Min Read

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

Using Personalized Marketing to Get Better Engagement (and Leads)

| Marketing Strategy | 5 Min Read

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

Building Downloadable Resources Into Your Marketing Strategy

| Marketing Strategy | 4 Min Read

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Working With Artifakt Digital: A Case Study About The Hadden Sands Team

| Marketing Strategy | 5 Min Read

Jeff Sands and Katie Hadden were looking for a real estate marketing company to work with. they knew they had to establish a presence within their new community and wanted to work with a company they knew would take the time to do it right. That’s when they reached out to Artifakt Digital.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

The Power of Specialization in a Low Listings Market

| Marketing Strategy | 5 Min Read

The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.

How to Make Outsourcing Social Media Work For Agents

| Marketing Strategy | 4 Min Read

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

Creating an Evergreen Real Estate Content Strategy

| Marketing Strategy | 5 Min Read

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.