Measuring the Success of Your Content Marketing Strategy in Google Analytics 4

| Marketing Strategy | 4 Min Read

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?

Leveraging AI Marketing Automation as Part of Your Inbound Marketing Strategy

| Inbound Marketing | 5 Min Read

Because a real estate agent’s day is typically chaotic and busy, AI marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture your database at the right time, for the right reasons.

The Strategy of Effective Digital Touchpoints

| Inbound Marketing | 6 Min Read

There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there’s a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.

Buying Domains as Part of Your Real Estate Marketing Strategy

| Marketing Strategy | 3 Min Read

There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.

What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Why Building Trust is a Key Part of a Successful SEO Strategy

| Marketing Strategy | 7 Min Read

To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.

Writing Successful Real Estate Content that Converts

| Inbound Marketing | 5 Min Read

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

Why Your Real Estate Marketing Strategy Should Lead with Authenticity

| Marketing Strategy | 4 Min Read

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you.

Planning an End-to-End Brand Experience for Your Real Estate Business

| Marketing Strategy | 5 Min Read

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

How Variation Testing Can Improve Your Marketing Campaigns

| Marketing Strategy | 4 Min Read

At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

Improving Your Marketing Strategy Based on Behavior

| Marketing Strategy | 5 Min Read

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

How to Write Real Estate Content that Attracts and Engages

| Inbound Marketing | 5 Min Read

Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.

How to Build an Online Presence Strategy for Your Real Estate Brand

| Marketing Strategy | 5 Min Read

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 5 Min Read

Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.

Building a Real Estate Solutions-Based Marketing Messaging Strategy

| Marketing Strategy | 4 Min Read

It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.