The Three Keys to a Solid Lead Generation Strategy| Lead Generation | 4 Min Read
Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.
Does Forced Registration On Real Estate Websites Work? | Lead Generation | 5 Min Read
What does it mean to “force registration” on your website? Does it work as part of a modern real estate lead strategy?
Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents | Marketing Strategy | 5 Min Read
If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.
5 Ways To Put Anxious Online Leads At Ease | Lead Generation | 5 Min Read
Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.
Can Downloadable Content Boost Your Conversion Rate? | Lead Generation | 3 Min Read
You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.
5 Ways To Reinvest In Your Digital Strategy | Marketing Strategy | 4 Min Read
If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.
Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
Why You Shouldn’t “Wikipedia” Your Real Estate Website | Marketing Strategy | 5 Min Read
Let’s start this conversation with a fact: your real estate website isn’t Wikipedia. More importantly, it shouldn’t try to be Wikipedia. That’s an ineffective way to build your business.
How Do You Establish A Real Estate Team’s Unique Voice? | Marketing Strategy | 5 Min Read
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
Building a Lead Nurturing Strategy Before (and After) COVID-19 | Lead Generation | 5 Min Read
We’ve always emphasized the importance and efficacy of a proper lead-nurturing system. In the midst of the pandemic, this has become more important than ever before.
Should You Invest In Your Video Marketing In 2020? | Marketing Strategy | 5 Min Read
We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.
Real Estate Marketing 101: A Guide for Agents | Marketing Strategy | 6 Min Read
Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.
The Importance of Marketing in a Downturned Real Estate Market | Marketing Strategy | 5 Min Read
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Right Now, You Should Focus on Building Your Database | Lead Generation | 4 Min Read
Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control.
Building a Successful Follow-Up Strategy | Lead Generation | 5 Min Read
It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…