The Three Keys to a Solid Lead Generation Strategy| Lead Generation | 4 Min Read
Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.
How Case Studies Can Boost Your Online Review Strategy | Marketing Strategy | 3 Min Read
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
Planning a Successful Content Strategy for Your Real Estate Website | Marketing Strategy | 4 Min Read
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
How To Monitor Your Competition’s Digital Strategy, To Improve Your Own | Marketing Strategy | 5 Min Read
if you’re investing in digital strategy, then it makes sense to plan some aspects of your strategy around what your competition is doing online and apply it to your own strategy.
How Being Authoritative Can Bring You More Quality Website Traffic | Marketing Strategy | 5 Min Read
If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.
Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads | Lead Generation | 4 Min Read
Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.
Why Agents Need Brand Guidelines, Not Just a Logo | Marketing Strategy | 4 Min Read
As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.
The 4 Key Things Your Real Estate Website Is Missing | Marketing Strategy | 5 Min Read
Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.
Building a Lead Generation Strategy Through Education | Lead Generation | 4 Min Read
Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.
Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now | Marketing Strategy | 4 Min Read
As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.
Does Your Real Estate Website Need Neighborhood Guides? | Lead Generation | 4 Min Read
Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.
7 Ways To Ensure Your Listings Pages Stand Out (And Work) | Marketing Strategy | 4 Min Read
Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.
The 4 Key Types Of Real Estate Website Traffic (And Why They Matter) | Marketing Strategy | 5 Min Read
Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?
How To Properly Incorporate School Data On Your Real Estate Website | Marketing Strategy | 4 Min Read
How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?
The 5 Key Traits of An Effective Real Estate Newsletter | Marketing Strategy | 5 Min Read
For many agents, one of the first times they invest in their digital strategy is in their newsletter strategy. Here are the five key traits of the highest-performing real estate newsletters in the industry.
Building A “Launch Strategy” For Your New Real Estate Website | Lead Generation | 5 Min Read
Once your website has launched, you may simply want to kick back, relax, or focus on other things.The truth is, though, that this is only just the beginning.