Should you be on TikTok? And if so, how do you build a TikTok strategy that helps you build followers, get more views, and ultimately, generate new business? For that, we’ve turned to an expert: Yael Bunting of Yael + Co. Yael is a successful Toronto real estate agent and team leader that’s built an organic following of 160K+ engaged TikTok followers in a relatively short time!

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

For a lot of agents, beginning a new real estate website project can seem like a difficult, overwhelming task, especially if you’ve never done it before or if you’ve had a negative experience in the past. That’s why the initial planning phase is so important. A successful website project starts by working through and outlining all of the specific details and using that to prepare a website project brief.

When it comes to building a high quality lead generation strategy, one of the most important goals is to focus building a strategy where people give you their information and reach out because they want to, not because they have to.

At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

If you have a strong SEO strategy, and you need to rebuild your website, the first thing you want to know is will you lose a lot of your rankings, traffic, and ultimately leads, as part of that rebuild? The answer is: maybe… But if you don’t do it properly, and take the correct steps as part of the rebuild, the answer is: definitely.

Through inbound marketing, your strategy is always to have people reach out to you (rather than the other way around), and email marketing is a great way to do that – provided you have something of value to provide to people.

If you’ve been building your content strategy for a long time, and you have a lot of content, how do you know what’s performing well, what isn’t, and what needs to be changed? That’s where building a content monitoring strategy comes in.

There’s a specific metric that can help you determine the overall success, and general health, of your digital strategy, or even the overall success of individual campaigns, posts, and pages – and that’s your engagement rate.

Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

While SEO and ranking your content in search can be a complex, technical topic with a lot of moving parts, it starts with understanding what people are actually searching and how often they’re searching it, and then structuring your content so that it actually has the chance to rank in the search place.