Tag: marketing how-to
How to Build an Online Presence Strategy for Your Real Estate Brand
| Marketing Strategy | 5 Min Read
How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.
How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.
Using Personalized Marketing to Get Better Engagement (and Leads)
| Marketing Strategy | 5 Min Read
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
Does Using AI-Generated Content Negatively Affect Your SEO Strategy?
| Marketing Strategy | 5 Min Read
As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.
As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.
How Case Studies Can Boost Your Online Review Strategy
| Marketing Strategy | 3 Min Read
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
Using Pillar Pages to Make Old Content More Accessible
| Marketing Strategy | 4 Min Read
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
How to Launch a Successful Real Estate Marketing Campaign
| Marketing Strategy | 5 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
Automating Your Email Marketing List Building
| Marketing Strategy | 4 Min Read
Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.
Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.
Measuring the Success of Your Content Marketing Strategy in Google Analytics 4
| Marketing Strategy | 4 Min Read
If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?
If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?
Writing Successful Real Estate Content that Converts
| Inbound Marketing | 5 Min Read
Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.
Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.
How Variation Testing Can Improve Your Marketing Campaigns
| Marketing Strategy | 4 Min Read
At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.
At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.
How (and Why) to Audit Your Real Estate Website’s Content
| Marketing Strategy | 5 Min Read
Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.
Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.
Planning a Real Estate Lead Flow Through Inbound Marketing
| Inbound Marketing | 5 Min Read
Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.
Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.
Getting Your Real Estate Marketing Strategy Ready for 2023
| Marketing Strategy | 3 Min Read
Chances are, whatever goals you set for your business, your marketing strategy will be a key competent of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.
Chances are, whatever goals you set for your business, your marketing strategy will be a key competent of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.
Building Downloadable Resources Into Your Marketing Strategy
| Marketing Strategy | 4 Min Read
While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.
While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.
How Being Authoritative Can Bring You More Quality Website Traffic
| Marketing Strategy | 5 Min Read
If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.
If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.