Using Pillar Pages to Make Old Content More Accessible

| Marketing Strategy | 4 Min Read

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

Using Personalized Marketing to Get Better Engagement (and Leads)

| Marketing Strategy | 5 Min Read

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

Building Downloadable Resources Into Your Marketing Strategy

| Marketing Strategy | 4 Min Read

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

Using a Past Client Connection Plan to Get Continued Business

| Marketing Strategy | 4 Min Read

The average real estate transaction happens every 5 years or so, which is plenty of time for someone to forget about you if they never hear from you.

How Case Studies Can Boost Your Online Review Strategy

| Marketing Strategy | 3 Min Read

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

Why You Should Have an Internal Social Media Destination Page

| Marketing Strategy | 5 Min Read

A lot of agents use a social media link landing page service, like Linktree, but that isn’t the best approach to take for 1 main reason: it creates a missed opportunity to push someone to your website by interfering with their journey from social to your website.

Building a Hyper Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

How We Work to Empower Clients and Not-Yet-Clients Alike

| Marketing Strategy | 5 Min Read

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Daily Real Estate Marketing Habits to Help Build Marketing Success

| Marketing Strategy | 4 Min Read

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.

Building an Inbound Marketing Strategy to Get Higher Quality Leads

| Inbound Marketing | 6 Min Read

Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.

Building a Real Estate Smarketing (Sales + Marketing) Strategy

| Inbound Marketing | 5 Min Read

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

A Crash Course in Writing Real Estate Copy That Sells

| Marketing Strategy | 7 Min Read

What springs to mind when you think of copywriting? You may imagine a creative person tapping away at the keyboard, coming up with catchy slogans and one-liners. But what happens if you’re not the creative type? Don’t worry. By the time you’re finished reading this, you’ll have a much better understanding of what great copy is and isn’t. You may even feel inspired to sit down and start cranking out a sales message or two.

How to Launch a Successful Real Estate Marketing Campaign

| Marketing Strategy | 5 Min Read

As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?