As a real estate agent with a marketing strategy in place, you’re trying everything to get noticed online. You have a great content plan, a…

While your online review strategy, within your online presence strategy, is all about building trust with your target audience, your online review strategy, within your AI visibility strategy, is all about building trust with LLMs and AI agents.

Your digital strategy, and how you, your brand, and your business appear online is more crucial to success than ever, and while it’s critical to understand the important role that SEO, AEO, and GEO plays in a solid, results-driven inbound marketing strategy, there’s one additional piece that is becoming increasingly important: building a digital public relations (PR) strategy.

As an agent with a marketing strategy in place, it’s easy to get stuck only looking for the immediate wins. Whether it’s an increase in website metrics, a direct phone click, or a form submission. However, that’s just the top of the funnel, and usually a smaller percentage of your website traffic, which is probably around 20% or so; but what about that remaining 80%? Who are they, and why haven’t they converted right away?

if you just use AI to crank out 50+ blog posts in a week, based on your topic strategy you want to show up in search results for, you’ll be able to dominate those search results in a few days rather than a few months or even years, right? At first thought, it even seems like it could be easy and work. And for a short time, it seems to work. But then, it doesn’t. So what happened? And why should you avoid this type of approach?

Agents typically think that they should have pages for every neighborhood, every condo building, and every school that exist in their market in an attempt to try to cast the widest net possible and hoping something will stick. In the distant past, it was an acceptable strategy that typically got results, but nowadays, it’s an outdated strategy that doesn’t work as part of a long-term digital strategy.