Tag: branding
Planning an End-to-End Brand Experience for Your Real Estate Business
| Marketing Strategy | 7 Min Read
A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.
A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.
The Steps to Building a Trustworthy Personal Real Estate Brand
| Marketing Strategy | 5 Min Read
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Our Top 5 Takeaways from Inbound 2021
| Inbound Marketing | 6 Min Read
Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.
Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.
How to Effectively Monitor Your Brand’s Online Presence
| Marketing Strategy | 4 Min Read
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
Why Agents Need Brand Guidelines, Not Just a Logo
| Marketing Strategy | 4 Min Read
As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.
As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.
Why Agents Need A “Brand Promise” (And Not A Slogan)
| Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
How Do You Establish A Real Estate Team’s Unique Voice?
| Marketing Strategy | 5 Min Read
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
How to Choose a Domain for Your Real Estate Business
| Marketing Strategy | 3 Min Read
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.
Why Every Agent Should Have Their Own, Personal Brand
| Marketing Strategy | 5 Min Read
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
A Guide for Real Estate Agents: How to Create a Marketing Plan
| Marketing Strategy | 6 Min Read
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
Creating a Winning Real Estate Direct Mail Strategy
| Marketing Strategy | 5 Min Read
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
Planning Your Digital Strategy for the New Year
| Marketing Strategy | 6 Min Read
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
8 Traits of Crafting a Professional and Strategic Real Estate Website
| Marketing Strategy | 5 Min Read
When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.
When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.
4 Signs You Need to Redo Your Real Estate Website
| Marketing Strategy | 3 Min Read
Your real estate website isn’t a static thing. It’s something that needs attention and updating. If you notice any of these issues with your current site, you should think about redoing your real estate website in 2019.
Your real estate website isn’t a static thing. It’s something that needs attention and updating. If you notice any of these issues with your current site, you should think about redoing your real estate website in 2019.
4 Tips to Streamline Your Content and Attract Your Ideal Customer
| Marketing Strategy | 3 Min Read
Content marketing is effective. But how do you use your content in a way that specifically targets your ideal customer? Here are our tips for streamlining your content for maximum results.
Content marketing is effective. But how do you use your content in a way that specifically targets your ideal customer? Here are our tips for streamlining your content for maximum results.