Tag: marketing strategy
Establishing a Successful Marketing Mix In Your Website Acquisition Strategy
| Marketing Strategy | 7 Min Read
While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.
While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.
Why Your Website and Your Marketing Strategy Go Hand-in-Hand
| Marketing Strategy | 5 Min Read
Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.
Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.
Building a Long-Tail Real Estate Keyword Strategy
| Inbound Marketing | 6 Min Read
One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.
One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.
Creating a People-Powered, People-First Content Strategy
| Marketing Strategy | 5 Min Read
With AI being pretty much everywhere, and automating things all around us, it’s easy to forget one of the other most important parts of your content strategy: people. To see the most success in your content strategy, it should produced by people, for people. To be successful, you have to put people first.
With AI being pretty much everywhere, and automating things all around us, it’s easy to forget one of the other most important parts of your content strategy: people. To see the most success in your content strategy, it should produced by people, for people. To be successful, you have to put people first.
How Variation Testing Can Improve Your Marketing Campaigns
| Marketing Strategy | 4 Min Read
At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.
At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.
What it Takes to Build a Solid Content Marketing Strategy
| Inbound Marketing | 5 Min Read
As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.
As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.
Building a Real Estate Solutions-Based Marketing Messaging Strategy
| Marketing Strategy | 4 Min Read
It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.
It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.
Building and Managing a Real Estate Content Lifecycle Plan
| Marketing Strategy | 6 Min Read
Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.
Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.
Why Building Trust is a Key Part of a Successful SEO Strategy
| Marketing Strategy | 7 Min Read
To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.
To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.
Creating an Evergreen Real Estate Content Strategy
| Marketing Strategy | 5 Min Read
There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.
There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.
Building a Real Estate Marketing Stickiness Strategy
| Marketing Strategy | 5 Min Read
A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.
A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.
Planning an End-to-End Brand Experience for Your Real Estate Business
| Marketing Strategy | 7 Min Read
A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.
A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.
Getting Your Real Estate Marketing Strategy Ready for 2024
| Marketing Strategy | 3 Min Read
Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.
Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.
Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2024
| Marketing Strategy | 9 Min Read
As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).
As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).
Real Estate Digital Marketing Trends That Are Dated in 2024
| Marketing Strategy | 6 Min Read
Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.
Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.