Real Estate Marketing Strategies to Embrace in 2023

| Marketing Strategy | 14 Min Read

Your marketing strategy is never finished. To see continued success in your marketing efforts, you have to periodically look at what you’re doing, determine what’s working and what isn’t working, and introduce change accordingly. As you plan for 2023, here are some of the things you might want to consider building into your own overall marketing strategy

Why You Should Establish a Topic Cluster Strategy

| Inbound Marketing | 5 Min Read

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

Using Personalized Marketing to Get Better Engagement (and Leads)

| Marketing Strategy | 5 Min Read

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

Building Downloadable Resources Into Your Marketing Strategy

| Marketing Strategy | 4 Min Read

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Working With Artifakt Digital: A Case Study About The Hadden Sands Team

| Marketing Strategy | 5 Min Read

Jeff Sands and Katie Hadden were looking for a real estate marketing company to work with. they knew they had to establish a presence within their new community and wanted to work with a company they knew would take the time to do it right. That’s when they reached out to Artifakt Digital.

The Power of Specialization in a Low Listings Market

| Marketing Strategy | 5 Min Read

The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.

How to Make Outsourcing Social Media Work For Agents

| Marketing Strategy | 4 Min Read

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

Creating an Evergreen Real Estate Content Strategy

| Marketing Strategy | 5 Min Read

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.

How (and Why) to Build a Real Estate Marketing Segmentation Strategy

| Marketing Strategy | 4 Min Read

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

How Case Studies Can Boost Your Online Review Strategy

| Marketing Strategy | 3 Min Read

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

Why You Should Have an Internal Social Media Destination Page

| Marketing Strategy | 5 Min Read

A lot of agents use a social media link landing page service, like Linktree, but that isn’t the best approach to take for 1 main reason: it creates a missed opportunity to push someone to your website by interfering with their journey from social to your website.

Building a Real Estate Marketing Stickiness Strategy

| Marketing Strategy | 5 Min Read

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Building a Hyper Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

How to Connect, Reach, and Engage Your Target Audience Online

| Inbound Marketing | 6 Min Read

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

How We Work to Empower Clients and Not-Yet-Clients Alike

| Marketing Strategy | 5 Min Read

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.