How To Properly Incorporate School Data On Your Real Estate Website | Marketing Strategy | 4 Min Read
How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?
Does Forced Registration On Real Estate Websites Work? | Lead Generation | 5 Min Read
What does it mean to “force registration” on your website? Does it work as part of a modern real estate lead strategy?
Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents | Marketing Strategy | 5 Min Read
If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.
5 Ways To Put Anxious Online Leads At Ease | Lead Generation | 5 Min Read
Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.
Can Downloadable Content Boost Your Conversion Rate? | Lead Generation | 3 Min Read
You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.
5 Ways To Reinvest In Your Digital Strategy | Marketing Strategy | 4 Min Read
If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.
Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
How Do You Establish A Real Estate Team’s Unique Voice? | Marketing Strategy | 5 Min Read
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
Should You Invest In Your Video Marketing In 2020? | Marketing Strategy | 5 Min Read
We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.
The Importance of Marketing in a Downturned Real Estate Market | Marketing Strategy | 5 Min Read
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Right Now, You Should Focus on Building Your Database | Lead Generation | 4 Min Read
Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control.
Strategies and Opportunities for Agents in a Slower Market | Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
How Your Online Reputation Can Lose or Win You Business | Lead Generation | 3 Min Read
As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.
How to Choose a Domain for Your Real Estate Business | Marketing Strategy | 3 Min Read
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.