Building a Long-Tail Real Estate Keyword Strategy

| Inbound Marketing | 6 Min Read

One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.

Creating a People-Powered, People-First Content Strategy

| Marketing Strategy | 5 Min Read

With AI being pretty much everywhere, and automating things all around us, it’s easy to forget one of the other most important parts of your content strategy: people. To see the most success in your content strategy, it should produced by people, for people. To be successful, you have to put people first.

How Variation Testing Can Improve Your Marketing Campaigns

| Marketing Strategy | 4 Min Read

At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 5 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

Building a Real Estate Solutions-Based Marketing Messaging Strategy

| Marketing Strategy | 4 Min Read

It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.

Building and Managing a Real Estate Content Lifecycle Plan

| Marketing Strategy | 6 Min Read

Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

Why Building Trust is a Key Part of a Successful SEO Strategy

| Marketing Strategy | 7 Min Read

To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.

Creating an Evergreen Real Estate Content Strategy

| Marketing Strategy | 5 Min Read

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.

Building a Real Estate Marketing Stickiness Strategy

| Marketing Strategy | 5 Min Read

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Planning an End-to-End Brand Experience for Your Real Estate Business

| Marketing Strategy | 7 Min Read

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

Getting Your Real Estate Marketing Strategy Ready for 2024

| Marketing Strategy | 3 Min Read

Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2024

| Marketing Strategy | 9 Min Read

As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Real Estate Digital Marketing Trends That Are Dated in 2024

| Marketing Strategy | 6 Min Read

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.

Real Estate Marketing Strategies to Embrace in 2024

| Marketing Strategy | 12 Min Read

Continued investment in your marketing strategy is continued investment in your business. As you plan for 2024, here are some of the things you might want to consider building into your own overall marketing strategy

Using Familiarity in Your Marketing Strategy to Get More Business

| Inbound Marketing | 5 Min Read

People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.