How Case Studies Can Boost Your Online Review Strategy | Marketing Strategy | 3 Min Read
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
Planning a Successful Content Strategy for Your Real Estate Website | Marketing Strategy | 4 Min Read
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
How To Monitor Your Competition’s Digital Strategy, To Improve Your Own | Marketing Strategy | 5 Min Read
if you’re investing in digital strategy, then it makes sense to plan some aspects of your strategy around what your competition is doing online and apply it to your own strategy.
Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads | Lead Generation | 4 Min Read
Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.
The 4 Key Things Your Real Estate Website Is Missing | Marketing Strategy | 5 Min Read
Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.
Building a Lead Generation Strategy Through Education | Lead Generation | 4 Min Read
Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.
Does Your Real Estate Website Need Neighborhood Guides? | Lead Generation | 4 Min Read
Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.
How To Properly Incorporate School Data On Your Real Estate Website | Marketing Strategy | 4 Min Read
How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?
Does Forced Registration On Real Estate Websites Work? | Lead Generation | 5 Min Read
What does it mean to “force registration” on your website? Does it work as part of a modern real estate lead strategy?
Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents | Marketing Strategy | 5 Min Read
If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.
5 Ways To Put Anxious Online Leads At Ease | Lead Generation | 5 Min Read
Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.
Can Downloadable Content Boost Your Conversion Rate? | Lead Generation | 3 Min Read
You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.
5 Ways To Reinvest In Your Digital Strategy | Marketing Strategy | 4 Min Read
If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.
Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.