How to Build Sustainability into Your Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

Why You Should Have a Mission Statement for Your Real Estate Business

| Marketing Strategy | 4 Min Read

To be successful in business, you need to know what you’re doing, why you’re doing it, and what you’re working towards; otherwise, you won’t have a clear a direction around how you define success. That’s where a well-defined mission statement comes in.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 4 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

The Philosophy of Inbound Marketing, and Why it Works for Agents

| Inbound Marketing | 5 Min Read

What if you could build a quality list of contacts within your ideal target audience that reach out to you when they’re ready to buy, sell, or have a real estate question? You can, through developing an inbound marketing strategy.

Establishing a Pull/Push Marketing Strategy

| Marketing Strategy | 5 Min Read

If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.

Building a Hyper Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

How to Plan Content that Attracts and Engages

| Inbound Marketing | 4 Min Read

Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.

How ‘Dwell Time’ and Quality Content Work Together to Improve SEO

| Marketing Strategy | 3 Min Read

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

Getting More Traffic to, and Exposure for, Your Listings Online

| Marketing Strategy | 6 Min Read

Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Daily Real Estate Marketing Habits to Help Build Marketing Success

| Marketing Strategy | 4 Min Read

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.

How to Effectively Monitor Your Brand’s Online Presence

| Marketing Strategy | 4 Min Read

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

How and Why to Build Buyer Personas For Your Marketing Strategy

| Marketing Strategy | 5 Min Read

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

How to Deal With (and Remove) Fake, Negative Google Reviews

| Marketing Strategy | 6 Min Read

Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.

Why Your Target Audience Shouldn’t Be Anyone and Everyone

| Marketing Strategy | 3 Min Read

When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.