What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Daily Real Estate Marketing Habits to Help Build Marketing Success

| Marketing Strategy | 4 Min Read

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.

A Crash Course in Writing Real Estate Copy That Sells

| Marketing Strategy | 7 Min Read

What springs to mind when you think of copywriting? You may imagine a creative person tapping away at the keyboard, coming up with catchy slogans and one-liners. But what happens if you’re not the creative type? Don’t worry. By the time you’re finished reading this, you’ll have a much better understanding of what great copy is and isn’t. You may even feel inspired to sit down and start cranking out a sales message or two.

Why Your Real Estate Marketing Strategy Should Lead with Authenticity

| Marketing Strategy | 4 Min Read

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you.

How to Build an Online Presence Strategy for Your Real Estate Brand

| Marketing Strategy | 5 Min Read

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

The Steps to Building a Trustworthy Personal Real Estate Brand

| Marketing Strategy | 5 Min Read

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website

| Marketing Strategy | 5 Min Read

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

Writing Content for SEO as a Real Estate Agent

| Inbound Marketing | 4 Min Read

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

Planning an End-to-End Brand Experience for Your Real Estate Business

| Marketing Strategy | 5 Min Read

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Writing Successful Real Estate Content that Converts

| Inbound Marketing | 5 Min Read

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Real Estate Digital Marketing Trends That Are Dated in 2022

| Marketing Strategy | 5 Min Read

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2022, here are some marketing strategies you should consider leaving behind.

Our Top 5 Takeaways from Inbound 2021

| Inbound Marketing | 6 Min Read

Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.

How to Build Sustainability into Your Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.