5 Ways To Put Anxious Online Leads At Ease | Lead Generation | 5 Min Read
Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.
Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
Should You Invest In Your Video Marketing In 2020? | Marketing Strategy | 5 Min Read
We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.
Right Now, You Should Focus on Building Your Database | Lead Generation | 4 Min Read
Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control.
Building a Successful Follow-Up Strategy | Lead Generation | 5 Min Read
It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…
How Your Online Reputation Can Lose or Win You Business | Lead Generation | 3 Min Read
As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.
How to Choose a Domain for Your Real Estate Business | Marketing Strategy | 3 Min Read
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.
Strategies to Get Your Listings to the Top of the Search Results | Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Why Every Agent Should Have Their Own, Personal Brand | Marketing Strategy | 5 Min Read
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
Why Real Estate Agents Should (Usually) Avoid Templated Websites | Marketing Strategy | 4 Min Read
When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?
A Guide for Real Estate Agents: How to Create a Marketing Plan | Marketing Strategy | 6 Min Read
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
Creating a Winning Real Estate Direct Mail Strategy | Marketing Strategy | 5 Min Read
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
The Three Keys to a Solid Lead Generation Strategy | Lead Generation | 4 Min Read
Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.
How to Launch a Successful Real Estate Marketing Campaign | Marketing Strategy | 4 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?