Why Personal, Targeted Marketing Means Better Real Estate Leads

| Lead Generation | 5 Min Read

As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.

How Case Studies Can Boost Your Online Review Strategy

| Marketing Strategy | 3 Min Read

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

Planning a Successful Content Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads

| Lead Generation | 4 Min Read

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

The 4 Key Things Your Real Estate Website Is Missing

| Marketing Strategy | 5 Min Read

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now

| Marketing Strategy | 4 Min Read

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

5 Ways To Put Anxious Online Leads At Ease

| Lead Generation | 5 Min Read

Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

Why Agents Need A “Brand Promise” (And Not A Slogan)

| Marketing Strategy | 5 Min Read

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

Should You Invest In Your Video Marketing In 2020?

| Marketing Strategy | 5 Min Read

We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.

Right Now, You Should Focus on Building Your Database

| Lead Generation | 4 Min Read

Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control. 

Building a Successful Follow-Up Strategy

| Lead Generation | 5 Min Read

It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…

How Your Online Reputation Can Lose or Win You Business

| Lead Generation | 3 Min Read

As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.

How to Choose a Domain for Your Real Estate Business

| Marketing Strategy | 3 Min Read

A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.