How Case Studies Can Boost Your Online Review Strategy

| Marketing Strategy | 3 Min Read

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

Planning a Successful Content Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

How To Monitor Your Competition’s Digital Strategy, To Improve Your Own

| Marketing Strategy | 5 Min Read

if you’re investing in digital strategy, then it makes sense to plan some aspects of your strategy around what your competition is doing online and apply it to your own strategy.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

Why Agents Need Brand Guidelines, Not Just a Logo

| Marketing Strategy | 4 Min Read

As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.

The 4 Key Things Your Real Estate Website Is Missing

| Marketing Strategy | 5 Min Read

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.

Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now

| Marketing Strategy | 4 Min Read

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

Does Your Real Estate Website Need Neighborhood Guides?

| Lead Generation | 4 Min Read

Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.

7 Ways To Ensure Your Listings Pages Stand Out (And Work)

| Marketing Strategy | 4 Min Read

Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.

The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

How To Properly Incorporate School Data On Your Real Estate Website

| Marketing Strategy | 4 Min Read

How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?

The 5 Key Traits of An Effective Real Estate Newsletter

| Marketing Strategy | 5 Min Read

For many agents, one of the first times they invest in their digital strategy is in their newsletter strategy. Here are the five key traits of the highest-performing real estate newsletters in the industry.

Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents

| Marketing Strategy | 5 Min Read

If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.

5 Ways To Reinvest In Your Digital Strategy

| Marketing Strategy | 4 Min Read

If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.