Understanding Your Competition as a Real Estate Agent

| Marketing Strategy | 4 Min Read

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

Using Personalized Marketing to Get Better Engagement (and Leads)

| Marketing Strategy | 5 Min Read

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

How to Effectively Market Pre-Construction Properties

| Marketing Strategy | 4 Min Read

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

Establishing a Pull/Push Marketing Strategy

| Marketing Strategy | 5 Min Read

If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.

Building a Hyper Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

How the Quality of Your CRM Affects the Quality of Your Real Estate Business

| Marketing Strategy | 5 Min Read

As a real estate agent, you must have a CRM in place to be successful. Without it, you won’t know a lot of really important information about your business or be able to put a strong marketing strategy in place.

How ‘Dwell Time’ and Quality Content Work Together to Improve SEO

| Marketing Strategy | 3 Min Read

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

Getting More Traffic to, and Exposure for, Your Listings Online

| Marketing Strategy | 6 Min Read

Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

Daily Real Estate Marketing Habits to Help Build Marketing Success

| Marketing Strategy | 4 Min Read

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.

How to Effectively Monitor Your Brand’s Online Presence

| Marketing Strategy | 4 Min Read

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

When to Build Virtual Staging into Your Listing Marketing Plan

| Marketing Strategy | 3 Min Read

While professionally staging a property is certainly a good idea, recently, with the ongoing push to digital and more buyers starting their search online rather than in person, virtual staging has become an increasingly popular option.

How and Why to Build Buyer Personas For Your Marketing Strategy

| Marketing Strategy | 5 Min Read

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 4 Min Read

Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.

How to Deal With (and Remove) Fake, Negative Google Reviews

| Marketing Strategy | 6 Min Read

Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.

Getting A Basic Understanding of Your Real Estate Website’s Analytics

| Marketing Strategy | 4 Min Read

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.