Why You Should Stop Using Single Page Property Websites for Your Listings | Marketing Strategy | 3 Min Read
A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.
Strategies to Get Your Listings to the Top of the Search Results | Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Why Every Agent Should Have Their Own, Personal Brand | Marketing Strategy | 5 Min Read
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
Why Real Estate Agents Should (Usually) Avoid Templated Websites | Marketing Strategy | 4 Min Read
When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?
A Guide for Real Estate Agents: How to Create a Marketing Plan | Marketing Strategy | 6 Min Read
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
Creating a Winning Real Estate Direct Mail Strategy | Marketing Strategy | 5 Min Read
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
How to Launch a Successful Real Estate Marketing Campaign | Marketing Strategy | 4 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
Optimizing Your Real Estate SEO Strategy for Zero Click Searches | Marketing Strategy | 3 Min Read
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Planning Your Digital Strategy for the New Year | Marketing Strategy | 6 Min Read
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
Real Estate Marketing Strategies to Embrace in 2020 | Marketing Strategy | 5 Min Read
As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.
Building a Real Estate Voice Content Strategy Using Amazon Alexa | Marketing Strategy | 10 Min Read
Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.
Why Buying the Latest Software from a Real Estate Conference Doesn’t Work | Marketing Strategy | 4 Min Read
As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.
Understanding Bounce Rate on Your Real Estate Website | Marketing Strategy | 5 Min Read
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
Leveraging Marketing Automation as Part of Your Real Estate Lead Generation Strategy | Marketing Strategy | 5 Min Read
Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.
Why Outsourcing Social Media is the Wrong Move for Agents | Marketing Strategy | 4 Min Read
If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.