7 Ways To Ensure Your Listings Pages Stand Out (And Work) | Marketing Strategy | 4 Min Read
Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.
The 4 Key Types Of Real Estate Website Traffic (And Why They Matter) | Marketing Strategy | 5 Min Read
Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?
How To Properly Incorporate School Data On Your Real Estate Website | Marketing Strategy | 4 Min Read
How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?
The 5 Key Traits of An Effective Real Estate Newsletter | Marketing Strategy | 5 Min Read
For many agents, one of the first times they invest in their digital strategy is in their newsletter strategy. Here are the five key traits of the highest-performing real estate newsletters in the industry.
Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents | Marketing Strategy | 5 Min Read
If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.
5 Ways To Reinvest In Your Digital Strategy | Marketing Strategy | 4 Min Read
If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.
Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
Why You Shouldn’t “Wikipedia” Your Real Estate Website | Marketing Strategy | 5 Min Read
Let’s start this conversation with a fact: your real estate website isn’t Wikipedia. More importantly, it shouldn’t try to be Wikipedia. That’s an ineffective way to build your business.
How Do You Establish A Real Estate Team’s Unique Voice? | Marketing Strategy | 5 Min Read
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
Should You Invest In Your Video Marketing In 2020? | Marketing Strategy | 5 Min Read
We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.
Real Estate Marketing 101: A Guide for Agents | Marketing Strategy | 6 Min Read
Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.
The Importance of Marketing in a Downturned Real Estate Market | Marketing Strategy | 5 Min Read
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Strategies and Opportunities for Agents in a Slower Market | Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
How to Choose a Domain for Your Real Estate Business | Marketing Strategy | 3 Min Read
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.