Should you be on TikTok? And if so, how do you build a TikTok strategy that helps you build followers, get more views, and ultimately, generate new business? For that, we’ve turned to an expert: Yael Bunting of Yael + Co. Yael is a successful Toronto real estate agent and team leader that’s built an organic following of 160K+ engaged TikTok followers in a relatively short time!

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

When it comes to building a high-quality content strategy, how important is it to include long-form content to see success? The answer is, in most cases, very important, as it’s better for your audience and better for your search strategy. Long-form content helps you build authority, boost engagement metrics, establish expertise, and ultimately, work towards making your audience trust you and your opinion.

For a lot of agents, beginning a new real estate website project can seem like a difficult, overwhelming task, especially if you’ve never done it before or if you’ve had a negative experience in the past. That’s why the initial planning phase is so important. A successful website project starts by working through and outlining all of the specific details and using that to prepare a website project brief.

As a real estate agent, having a brand identity visibility strategy is critical to success. Without having your own unique brand identity, you’ll look and feel exactly the same as all of your generic competition; and without a visibility strategy, no one will know you exist. 

On it’s own, AI isn’t going to be able to put together a perfectly written, well-optimized article that speaks in your voice directly to your audience, but that doesn’t mean you should avoid it all together. AI can still play a role in helping you produce a solid content strategy that gets results, provided you use it specifically and correctly.

When it comes to building a high quality lead generation strategy, one of the most important goals is to focus building a strategy where people give you their information and reach out because they want to, not because they have to.

At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

If you have a strong SEO strategy, and you need to rebuild your website, the first thing you want to know is will you lose a lot of your rankings, traffic, and ultimately leads, as part of that rebuild? The answer is: maybe… But if you don’t do it properly, and take the correct steps as part of the rebuild, the answer is: definitely.

If you’ve been building your content strategy for a long time, and you have a lot of content, how do you know what’s performing well, what isn’t, and what needs to be changed? That’s where building a content monitoring strategy comes in.

There’s a specific metric that can help you determine the overall success, and general health, of your digital strategy, or even the overall success of individual campaigns, posts, and pages – and that’s your engagement rate.