Category: Marketing Strategy

Continued investment in your marketing strategy is continued investment in your business. As you plan for 2024, here are some of the things you might want to consider building into your own overall marketing strategy

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.