How to Build a Trustworthy Personal Real Estate Brand | Marketing Strategy | 5 Min Read
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Real Estate Marketing Strategies to Embrace in 2021 | Marketing Strategy | 5 Min Read
The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.
Why Personal, Targeted Marketing Means Better Real Estate Leads | Lead Generation | 5 Min Read
As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.
5 Instant Ways to Improve Your Real Estate Lead Pages | Lead Generation | 3 Min Read
As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.
Planning a Successful Content Strategy for Your Real Estate Website | Marketing Strategy | 4 Min Read
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
Building a Lead Generation Strategy Through Education | Lead Generation | 4 Min Read
Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.
Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now | Marketing Strategy | 4 Min Read
As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.
Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
Building a Lead Nurturing Strategy Before (and After) COVID-19 | Lead Generation | 5 Min Read
We’ve always emphasized the importance and efficacy of a proper lead-nurturing system. In the midst of the pandemic, this has become more important than ever before.
Should You Invest In Your Video Marketing In 2020? | Marketing Strategy | 5 Min Read
We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.
Strategies and Opportunities for Agents in a Slower Market | Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
How Your Online Reputation Can Lose or Win You Business | Lead Generation | 3 Min Read
As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.
How to Choose a Domain for Your Real Estate Business | Marketing Strategy | 3 Min Read
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.
Why You Should Stop Using Single Page Property Websites for Your Listings | Marketing Strategy | 3 Min Read
A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.
Strategies to Get Your Listings to the Top of the Search Results | Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.