Why Proving Your Digital Competence Will Win You Your Next Client

| Lead Generation | 2 Min Read

To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.

The Components of a Modern Listing Marketing Strategy

| Marketing Strategy | 4 Min Read

Nowadays, your listing marketing strategy is all about making potential buyers feel like they’re actually there, when in fact, they could be miles away and may never even see the property in person.

How to Choose a Hosting Company for Your Real Estate Website

| Marketing Strategy | 3 Min Read

Most people will just choose the cheapest option when it comes to website hosting, but price should be one of the least important factors when you’re making a decision about where to host your website.

Techniques to Market Your Listings Online in 2021

| Marketing Strategy | 4 Min Read

Now more than ever, your ability to market a listing successfully online can directly contribute to you actually getting the listing or not.

Should You Invest In Your Video Marketing In 2020?

| Marketing Strategy | 5 Min Read

We hear about it from our clients all the time: Should I be investing in video marketing? Is it worth the time? Where should they go? All of these are valid questions and all of them tie back to your overall digital strategy.

Why Real Estate Agents Should (Usually) Avoid Templated Websites

| Marketing Strategy | 4 Min Read

When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?

Real Estate Marketing Strategies to Embrace in 2020

| Marketing Strategy | 5 Min Read

As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.

Building a Real Estate Voice Content Strategy Using Amazon Alexa

| Marketing Strategy | 10 Min Read

Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.

Why Buying the Latest Software from a Real Estate Conference Doesn’t Work

| Marketing Strategy | 4 Min Read

As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.

Leveraging Marketing Automation as Part of Your Real Estate Lead Generation Strategy

| Marketing Strategy | 5 Min Read

Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.

4 Signs You Need a New CRM for 2020

| Marketing Strategy | 3 Min Read

Did you know that your CRM can be used as a powerful tool for sales and marketing? It’s not just a place to store contact info. If your CRM is lacking, it might be time to look elsewhere. Watch out for these potential problems with a CRM that is simply not working for your team.

Where Do Real Estate Agents Get Their Leads?

| Lead Generation | 3 Min Read

Finding new clients is the name of the game for real estate professionals. But where are savvy agents finding new contacts? Here are a few online and in-person strategies to help drive traffic to your business.

What is the Impact of Technology in the Real Estate Industry?

| Marketing Strategy | 4 Min Read

Technology advances at breakneck speeds. There are many innovations coming out that have the potential to change the real estate industry. Here’s a closer look at how new technology can impact the real estate business.

The Anatomy of a Successful Real Estate Retargeting Campaign

| Marketing Strategy | 4 Min Read

A successful re-targeting campaign just takes some thought to think about what you actually want to happen when a user clicks an ad, and what the most logical flow is for the user to take.