Tag: technology

Much like Bing did with ChatGPT, Google is also building AI into their search results through their Search Generative Experience (SGE), which means the way people search and the way they get answers will change in a big way. So, how do you prepare your search strategy for AI? The answer is to build an Answers Engine Optimization (AEO) strategy.

Continued investment in your marketing strategy is continued investment in your business. As you plan for 2024, here are some of the things you might want to consider building into your own overall marketing strategy

As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.

Because a real estate agent’s day is typically chaotic and busy, AI marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture your database at the right time, for the right reasons.

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

5 years ago, marketers didn’t know how to use QR codes effectively, and people didn’t know what to do with them when they saw them. But now, QR codes, and their usefulness, has changed in big way. Nowadays, there are a lot of good reasons to build QR codes into your real estate marketing strategy.

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

Right now, no matter what market you work in, you’re likely seeing multiple offers and properties sold way over asking. Despite the ongoing pandemic, the real estate market seems unstoppable right now. However, it’s also brought about another problem for agents and buyers alike: lower inventory.

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.

To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.

Nowadays, your listing marketing strategy is all about making potential buyers feel like they’re actually there, when in fact, they could be miles away and may never even see the property in person.

Most people will just choose the cheapest option when it comes to website hosting, but price should be one of the least important factors when you’re making a decision about where to host your website.

Now more than ever, your ability to market a listing successfully online can directly contribute to you actually getting the listing or not.

When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?

Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.