To have a strong digital marketing strategy in place, you must also have a strong content strategy in place. The two go hand-in-hand, and you just won’t see as much success in your overall marketing efforts if you don’t have a really solid content strategy to back it up, but you also need to make sure that a substantial portion of the content you’re producing is evergreen.

One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you – which will lead to more of the high-quality leads that you want to work with.

With search changing, and more and more people seeming to adopt (and trust) an AI search engine for the answers to questions, how can you compete? How can you best position your SEO, content, and marketing strategy to make sure you’re still getting found in those AI search results, and ultimately, getting people to know you, your business, and your brand exist?

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.