There’s a specific metric that can help you determine the overall success, and general health, of your digital strategy, or even the overall success of individual campaigns, posts, and pages – and that’s your engagement rate.

Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

As you plan your overall marketing strategy for 2025, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in the new year, here are some marketing strategies you should consider leaving behind.

Continued investment in your marketing strategy is continued investment in your business. As you plan for 2025, here are some of the things you might want to consider building into your own overall marketing strategy.

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.