To have a successful marketing strategy, you have to have a strong website strategy. The two go hand-in-hand. But since your marketing plan is never finished, eventually, your website is going to need to rebuilt, so how do you know when it’s the right time to rebuild it?

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.

If you’re putting in all the work that a successful content strategy requires, there’s nothing worse than nobody reading the content you’re writing, especially if it’s because they can’t find it or don’t know it exists in the first place – and while there are a lot of factors that can contribute to your content getting visibility online, one of them is planning an effective internal linking strategy.

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

A lot of marketing campaigns tend to focus on attracting new people, which makes sense – to be successful, you continually need new people to discover you, your brand, and your business. But building a marketing strategy that focuses solely on attracting new people comes at a cost: disregarding the people that have already visited your website and already know about you.