Featured Article
How We Work to Empower Clients and Not-Yet-Clients Alike
| Marketing Strategy | 5 Min ReadWe always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.
How to Effectively Use Video in Your Digital Strategy
| Marketing Strategy | 3 Min Read
Video is a great way to showcase your extensive knowledge and winning personality. For a real estate agent, it’s often a critical part of your digital strategy. Here are our tips for using video as a real estate agent.
Video is a great way to showcase your extensive knowledge and winning personality. For a real estate agent, it’s often a critical part of your digital strategy. Here are our tips for using video as a real estate agent.
Do You Need Goal-Oriented Marketing?
| Marketing Strategy | 3 Min Read
A diverse and effective marketing strategy contains both brand awareness content and goal-oriented marketing. But what’s the difference and why do you need both? Read our latest blog to find out.
A diverse and effective marketing strategy contains both brand awareness content and goal-oriented marketing. But what’s the difference and why do you need both? Read our latest blog to find out.
Branding as a Team or an Individual: The Pros and Cons
| Marketing Strategy | 3 Min Read
When it comes to branding your business, you have two options: brand as an individual or a team. There are pros and cons to both choices. Here, we take a look at both options and give you an idea of what to expect from both before you make a decision.
When it comes to branding your business, you have two options: brand as an individual or a team. There are pros and cons to both choices. Here, we take a look at both options and give you an idea of what to expect from both before you make a decision.
How to Host a Dynamic Real Estate Facebook Live
| Marketing Strategy | 5 Min Read
Savvy real estate agents know how to maximize their online presence with social media. Are you using Facebook Live to reach more viewers? Here are six steps you should follow to host a successful Facebook Live event.
Savvy real estate agents know how to maximize their online presence with social media. Are you using Facebook Live to reach more viewers? Here are six steps you should follow to host a successful Facebook Live event.
The True Value of Outsourcing Your Real Estate Marketing Efforts
| Marketing Strategy | 4 Min Read
Outsourcing is a no brainer for many essential services. Your digital marketing is just one more thing you should consider hiring someone else to take care of. Here is the true value of outsourcing your real estate marketing efforts.
Outsourcing is a no brainer for many essential services. Your digital marketing is just one more thing you should consider hiring someone else to take care of. Here is the true value of outsourcing your real estate marketing efforts.
How Much Should You be Spending on Digital Marketing?
| Marketing Strategy | 4 Min Read
How much should you be spending on your website? Although the exact number might change depending on the size or scale of your business, there a few guidelines you should follow to make sure you are getting the best value.
How much should you be spending on your website? Although the exact number might change depending on the size or scale of your business, there a few guidelines you should follow to make sure you are getting the best value.
Effective Marketing Ideas for Slow Summer Periods
| Marketing Strategy | 4 Min Read
Summer is notoriously slow for many businesses. People go on vacation and out-of-office replies are the norm. As a business owner, there are a few things you can do to boost your marketing efforts and head into fall with purpose and momentum. Here are a few strategies to try.
Summer is notoriously slow for many businesses. People go on vacation and out-of-office replies are the norm. As a business owner, there are a few things you can do to boost your marketing efforts and head into fall with purpose and momentum. Here are a few strategies to try.
How to Use Webinars to Build Your Business
| Marketing Strategy | 5 Min Read
Real estate professionals are always looking for new and exciting ways to connect with clients and leads. The webinar is a great choice when it comes to creating pillar content that adds value and can be reused and repurposed. Discover how to make webinars work for you.
Real estate professionals are always looking for new and exciting ways to connect with clients and leads. The webinar is a great choice when it comes to creating pillar content that adds value and can be reused and repurposed. Discover how to make webinars work for you.
How to Respond to Negative Reviews in 3 Easy Steps
| Marketing Strategy | 4 Min Read
Online reviews are word-of-mouth marketing for the digital age. But what happens when you receive a bad review? Here are 3 key things you should always do to turn a bad review into a good one.
Online reviews are word-of-mouth marketing for the digital age. But what happens when you receive a bad review? Here are 3 key things you should always do to turn a bad review into a good one.
Creating a Content Calendar: 4 Easy Steps
| Marketing Strategy | 4 Min Read
A content calendar will streamline your social posting, blogging, and marketing efforts. Follow these easy and effective steps for creating a high-quality, exciting content calendar.
A content calendar will streamline your social posting, blogging, and marketing efforts. Follow these easy and effective steps for creating a high-quality, exciting content calendar.
Four Features of Every Successful Real Estate Website
| Marketing Strategy | 3 Min Read
Most real estate websites have a few things in common. Every site has several critical components to ensure success. Here are the 4 major features of a successful real estate website.
Most real estate websites have a few things in common. Every site has several critical components to ensure success. Here are the 4 major features of a successful real estate website.
How to Nail Your Listing Presentation
| Marketing Strategy | 3 Min Read
Listing presentations are a critical component in today’s seller’s market. Discover how to nail every listing presentation with these tips and tricks.
Listing presentations are a critical component in today’s seller’s market. Discover how to nail every listing presentation with these tips and tricks.
Every Real Estate Website Needs to Follow these 6 Critical SEO Tips
| Marketing Strategy | 3 Min Read
Here are a few tips and tricks to keep real estate agents in Google’s good favor and help you rank highly on search engines:
Here are a few tips and tricks to keep real estate agents in Google’s good favor and help you rank highly on search engines:
Authority-Building Techniques to Elevate Your Brand and Your Business
| Marketing Strategy | 3 Min Read
When your new website launches, the work is only half-done. These ‘must-read’ authority-building techniques will keep the momentum going and optimize your online image.
When your new website launches, the work is only half-done. These ‘must-read’ authority-building techniques will keep the momentum going and optimize your online image.
Is it Time to Refresh Your Real Estate Branding?
| Marketing Strategy | 3 Min Read
When was the last time you looked critically at your logo or marketing materials? Was it over six months ago? More than a year? If you’re neglecting your brand, you’re not alone. It’s a common mistake, and it’s one that could be costing you leads.
When was the last time you looked critically at your logo or marketing materials? Was it over six months ago? More than a year? If you’re neglecting your brand, you’re not alone. It’s a common mistake, and it’s one that could be costing you leads.