How Michael Rice Had His Best Year in Real Estate, Ever.

| Marketing Strategy | 4 Min Read

Michael’s new website launched about 18 months ago, and we sat down with him to learn a little more about his experience and what has changed for his business since launching his new site. Short answer? A lot.

How to Get your Marketing Ready for the Spring Market

| Marketing Strategy | 3 Min Read

Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.

7 Things All Realtors Should be Doing Online

| Marketing Strategy | 5 Min Read

Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.

What Types of Marketing Have the Best ROI?

| Marketing Strategy | 3 Min Read

Return on investment is an important consideration to think about when you’re creating your marketing strategy. Here are a few types of marketing that have some of the best ROI for your business.

4 Major Branding Mistakes to Avoid at All Costs

| Marketing Strategy | 4 Min Read

Branding in real estate is essential, but if you’re making any of these 4 critical branding errors, you could be heading for disaster. Learn how to avoid these common mistakes and check out the link to our latest webinar at the end of the post!

How to Use Your Website to Attract More Qualified Leads

| Lead Generation | 4 Min Read

As a business owner, you want to attract the right type of qualified lead. But if you’re getting a ton of new contacts that are not qualified, you should consider taking a closer look at your website. Here’s how to use your website to attract more qualified leads.

Busting 3 Major Real Estate Website Myths

| Marketing Strategy | 4 Min Read

There’s a lot of information out there about what a good real estate website should and shouldn’t have. But what’s the truth? We’re busting 3 major real estate website myths this week.

Does Your Real Estate Website Really Need IDX Integration?

| Lead Generation | 5 Min Read

We get asked about IDX on real estate websites all the time. But does having an automatic listing feed on your site really make a big difference? We’re looking at every angle here so you can make an informed decision for your real estate website.

Why Real Estate Teams Need Cohesive Branding

| Marketing Strategy | 3 Min Read

Real estate teams in a competitive market need consistent branding across all their marketing materials. Here’s a look at why cohesive branding matters and how a thoughtful brand can improve your business and give your company more trust and authority with clients.

How to Improve Your Real Estate Marketing Strategy with KPIs

| Marketing Strategy | 4 Min Read

Key performance indicators are the best way to measure the success of your marketing efforts. When you pay attention to these important metrics and analyze them against your goals, you can develop a clear strategy that will improve your marketing results and ROI. Here are a few KPIs you should pay attention to.

8 Real Estate Website Trends and Design Inspiration

| Marketing Strategy | 5 Min Read

2019 is almost here and, now more than ever, it’s crucial for top-producing agents and teams to have a beautiful and functional website. What website trends are coming out for real estate sites in the new year? In this blog, we share some of the most significant upcoming real estate website trends and design inspiration for your own real estate site.

Where Do Real Estate Agents Get Their Leads?

| Lead Generation | 3 Min Read

Finding new clients is the name of the game for real estate professionals. But where are savvy agents finding new contacts? Here are a few online and in-person strategies to help drive traffic to your business.

What is the Impact of Technology in the Real Estate Industry?

| Marketing Strategy | 4 Min Read

Technology advances at breakneck speeds. There are many innovations coming out that have the potential to change the real estate industry. Here’s a closer look at how new technology can impact the real estate business.

Do I Need HTTPS for My Website?

| Marketing Strategy | 4 Min Read

Do you need HTTPS for your website? Whether you’re collecting personal data or you just want to give your website an SEO boost, updating your site to HTTPS is worthwhile.

Common SEO Mistakes to Avoid

| Marketing Strategy | 5 Min Read

The world of SEO can be complicated, especially when you consider how different SEO best practices are today as opposed to several years ago. Avoid the most common SEO mistakes and make sure your website is not penalized by search engines using this guide.