Tag: authority building

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

There’s an old saying that, to be successful in marketing, you have to “be everywhere”, but when it comes to real estate marketing, that’s not a very effective belief or plan to have (despite a lot of agents adopting taking this approach).

To be successful in business, you need to know what you’re doing, why you’re doing it, and what you’re working towards; otherwise, you won’t have a clear a direction around how you define success. That’s where a well-defined mission statement comes in.

What if you could build a quality list of contacts within your ideal target audience that reach out to you when they’re ready to buy, sell, or have a real estate question? You can, through developing an inbound marketing strategy.

If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.

When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.

To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.

A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.

As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.

If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.