Tag: authority building
How ‘Dwell Time’ and Quality Content Work Together to Improve SEO
| Marketing Strategy | 3 Min Read
Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.
Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.
Getting More Traffic to, and Exposure for, Your Listings Online
| Marketing Strategy | 6 Min Read
Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.
Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.
How to Effectively Monitor Your Brand’s Online Presence
| Marketing Strategy | 4 Min Read
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
How and Why to Build Buyer Personas For Your Marketing Strategy
| Marketing Strategy | 5 Min Read
Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.
Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.
How to Deal With (and Remove) Fake, Negative Google Reviews
| Marketing Strategy | 6 Min Read
Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.
Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.
Why Your Target Audience Shouldn’t Be Anyone and Everyone
| Marketing Strategy | 3 Min Read
When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.
When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.
Why Proving Your Digital Competence Will Win You Your Next Client
| Lead Generation | 2 Min Read
To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.
To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.
How Building a Website Traffic Strategy Focused on Quality Gets Better Leads
| Lead Generation | 4 Min Read
If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.
If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.
Why You Need an External Link Building Strategy for Your Real Estate Website
| Marketing Strategy | 4 Min Read
A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.
A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.
Real Estate Marketing Strategies to Embrace in 2021
| Marketing Strategy | 5 Min Read
The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.
The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.
Why Personal, Targeted Marketing Means Better Real Estate Leads
| Lead Generation | 5 Min Read
As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.
As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.
Why You Should Promote Your Blog Posts on Social Media
| Marketing Strategy | 4 Min Read
If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.
If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.
How to Start Building a Solid Real Estate Local SEO Strategy
| Marketing Strategy | 7 Min Read
As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.
As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.
Planning a Successful Content Strategy for Your Real Estate Website
| Marketing Strategy | 4 Min Read
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
How To Monitor Your Competition’s Digital Strategy, To Improve Your Own
| Marketing Strategy | 5 Min Read
if you’re investing in digital strategy, then it makes sense to plan some aspects of your strategy around what your competition is doing online and apply it to your own strategy.
if you’re investing in digital strategy, then it makes sense to plan some aspects of your strategy around what your competition is doing online and apply it to your own strategy.