Optimizing Your Real Estate SEO Strategy for Zero Click Searches

| Marketing Strategy | 3 Min Read

Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?

Planning Your Digital Strategy for the New Year

| Marketing Strategy | 6 Min Read

The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.

How Many Real Estate Lead Generating Websites Is Too Many?

| Lead Generation | 4 Min Read

If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.

How Your Real Estate Referral Business is Tied to Your Online Presence

| Lead Generation | 3 Min Read

A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.

Carving a Niche to Get Better Real Estate Leads

| Lead Generation | 5 Min Read

There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.

Why Agents Should be Investing in Their Real Estate Blog Strategy

| Lead Generation | 4 Min Read

15+ years ago, there weren’t a lot of real estate agents investing in their blog strategy, so the ones that did, and continued to do so, have a huge advantage right now over the ones that didn’t.

What Top Real Estate Agents Are Doing (That You’re Probably Not)

| Marketing Strategy | 4 Min Read

When it comes to real estate marketing, often, the things that are the most amount of work are usually the things that make the biggest impact in seeing results.

How to Get your Marketing Ready for the Spring Market

| Marketing Strategy | 3 Min Read

Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.

Busting 3 Major Real Estate Website Myths

| Marketing Strategy | 4 Min Read

There’s a lot of information out there about what a good real estate website should and shouldn’t have. But what’s the truth? We’re busting 3 major real estate website myths this week.

Where Do Real Estate Agents Get Their Leads?

| Lead Generation | 3 Min Read

Finding new clients is the name of the game for real estate professionals. But where are savvy agents finding new contacts? Here are a few online and in-person strategies to help drive traffic to your business.

Do I Need HTTPS for My Website?

| Marketing Strategy | 4 Min Read

Do you need HTTPS for your website? Whether you’re collecting personal data or you just want to give your website an SEO boost, updating your site to HTTPS is worthwhile.

How to Effectively Use Video in Your Digital Strategy

| Marketing Strategy | 3 Min Read

Video is a great way to showcase your extensive knowledge and winning personality. For a real estate agent, it’s often a critical part of your digital strategy. Here are our tips for using video as a real estate agent.

The True Value of Outsourcing Your Real Estate Marketing Efforts

| Marketing Strategy | 4 Min Read

Outsourcing is a no brainer for many essential services. Your digital marketing is just one more thing you should consider hiring someone else to take care of. Here is the true value of outsourcing your real estate marketing efforts.

How Much Should You be Spending on Digital Marketing?

| Marketing Strategy | 4 Min Read

How much should you be spending on your website? Although the exact number might change depending on the size or scale of your business, there a few guidelines you should follow to make sure you are getting the best value.

Effective Marketing Ideas for Slow Summer Periods

| Marketing Strategy | 4 Min Read

Summer is notoriously slow for many businesses. People go on vacation and out-of-office replies are the norm. As a business owner, there are a few things you can do to boost your marketing efforts and head into fall with purpose and momentum. Here are a few strategies to try.