Published June 1, 2021 | Updated July 12, 2022
To continue to see success in your marketing, you should know that your marketing plan is never finished; you need to continually refine what you’re doing, based on what’s working and what’s not working, to get the best results consistently.
And even once you’re getting the results you want, it’s bound to change as the market changes, the season changes, and your business changes, so once again, you’ll be tweaking your marketing strategy for what’s happening right now, as well as for the future.
Good marketers know that certain elements of a marketing strategy require daily effort to be successful.
Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.
1. Review Your Website’s Analytics
As a modern real estate agent, your website should serve as the overall hub of your marketing; and most of your marketing efforts should involve pushing people to your website to take an action, whether that’s to contact you or sign up for something so that you can nurture them, or even just to get to know you and your business better.
So if you take all of the effort necessary to build a solid website strategy, and then afterwards, put a strong marketing strategy in place, you need to make sure that it’s actually working and performing the way you want it to on an upwards trajectory; and the best place to do that is through your website’s analytics.
Your website analytics, likely through Google Analytics, can tell you everything you need to know around how and where your website is, and isn’t, performing at the level you want it to.
And looking at your website analytics on a daily basis isn’t overkill, but rather, just smart marketing.
While it’s motivating to see for yourself that your website and marketing strategy is actually working, it’s just as important to know when it isn’t working. By spotting gaps in your strategy ahead of time, you can point out potential issues and work to resolve them before they become full-blown problems and require a major change in your marketing strategy to repair.
★ If you’re overwhelmed with all of the information available in Google Analytics, and you aren’t sure where to start, you can learn more about the basic information you need to know within the platform right here.
2. Monitor Your Brand’s Online Presence
Just because you you feel really passionate and empowered about your brand, it doesn’t mean that your target audience will have the same feeling about you.
Left unchecked, your brand can be spoken about in multiple different ways online, few of which you have any direct control over, but you do have control over how you handle it. Although positive mentions of your brand are great, not-so-positive mentions can adversely affect how people feel about you, often without you even knowing.
Ultimately, this can affect your brand’s credibility, and even hurt your referral business.
To make sure you know how your brand is spoken about the right way, you should set up a daily brand mention strategy where you can review each and every mention of your brand on a daily basis. If something negative is said, you’ll know about it right away, and you can quickly put together a plan to counter it and work towards changing their opinion (or at least presenting your own).
★ If you want to learn more about how to monitor your own brand online, you should have a look at this post right here.
3. Stay Up-To-Date with Marketing News
Many successful marketers start their day by updating themselves with what’s new in the world of marketing, and as a modern agent with a constantly-evolving marketing strategy in place, you should consider that too.
How will Google’s latest algorithm changes affect your digital strategy? Are Facebook ads still performing as well as they once did? What’s next after everyone gets tired of Instagram? Is that new software that’s coming out going to change the way listings are marketed?
Keeping ahead of the latest marketing techniques, strategies, and applications puts you in a position to make better decisions around not only planning your own marketing strategy, but also pivoting when you need to so you get better results.
Here’s a list of some of my favorite daily-publishing marketing blogs to check out:
- Inman’s Marketing Strategies and Ideas
- HubSpot’s Marketing Blog
- The Content Marketing Institute Blog
- The MOZ Blog
- Product Hunt
- Convince and Convert
★ If you want to do an even deeper dive into marketing, you should consider downloading our eBook: The Ultimate Guide to Real Estate Marketing. It’s a collection of some of our best marketing articles, tips, and tricks that we’ve collected over the years. You can get it right here.
4. Monitor What Your Competitors Are Doing
Real estate agents have a lot of competition, and to be successful, you should have some knowledge of of your competition’s marketing strategy, a lot of which can be collected on a daily basis.
What are they posting on their Instagram account lately? What ads are they running on Facebook? What changes are they making to how they’re marketing their listings?
Having an understanding of some of the elements of their online presence strategy, their marketing strategy, and their overall digital strategy can give you a lot of ideas around how you can adapt your own strategies based on where they’re seeing success and where they’re not.
★ There are a number of tools and tricks that you can do and use to monitor your competition’s successes and failures, and look deeper into what they’re doing online and in their marketing strategies so you can adjust your own strategy accordingly. If you want to learn more about how to do that, have a look at this post right here.
Your Marketing Strategy is Never Finished
You marketing strategy is a constantly-evolving and ever-changing plan that you need to consistently audit, adapt, and change to build a long-term plan for success.
As an agent and a marketer (even if you have limited time) building a few small marketing habits into your daily routine can give you the information you need to make good marketing choices and continue to see positive results well into the future.
Want to get better, more qualified leads and build your authority? Our Inbound Marketing Guide is a walkthrough of the overall philosophy of inbound marketing, why it’s effective, and how you can build it into your own real estate marketing strategy to get better marketing results.