Tag: content strategy
The Importance of Marketing in a Downturned Real Estate Market
| Marketing Strategy | 5 Min Read
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Strategies and Opportunities for Agents in a Slower Market
| Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
Strategies to Get Your Listings to the Top of the Search Results
| Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Optimizing Your Real Estate SEO Strategy for Zero Click Searches
| Marketing Strategy | 3 Min Read
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Planning Your Digital Strategy for the New Year
| Marketing Strategy | 6 Min Read
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
Building a Real Estate Voice Content Strategy Using Amazon Alexa
| Marketing Strategy | 10 Min Read
Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.
Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.
Understanding Bounce Rate on Your Real Estate Website
| Marketing Strategy | 5 Min Read
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
Why Agents Should be Investing in Their Real Estate Blog Strategy
| Lead Generation | 4 Min Read
15+ years ago, there weren’t a lot of real estate agents investing in their blog strategy, so the ones that did, and continued to do so, have a huge advantage right now over the ones that didn’t.
15+ years ago, there weren’t a lot of real estate agents investing in their blog strategy, so the ones that did, and continued to do so, have a huge advantage right now over the ones that didn’t.
What Top Real Estate Agents Are Doing (That You’re Probably Not)
| Marketing Strategy | 4 Min Read
When it comes to real estate marketing, often, the things that are the most amount of work are usually the things that make the biggest impact in seeing results.
When it comes to real estate marketing, often, the things that are the most amount of work are usually the things that make the biggest impact in seeing results.
8 Traits of Crafting a Professional and Strategic Real Estate Website
| Marketing Strategy | 5 Min Read
When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.
When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.
4 Signs You Need to Redo Your Real Estate Website
| Marketing Strategy | 3 Min Read
Your real estate website isn’t a static thing. It’s something that needs attention and updating. If you notice any of these issues with your current site, you should think about redoing your real estate website in 2019.
Your real estate website isn’t a static thing. It’s something that needs attention and updating. If you notice any of these issues with your current site, you should think about redoing your real estate website in 2019.
4 Tips to Streamline Your Content and Attract Your Ideal Customer
| Marketing Strategy | 3 Min Read
Content marketing is effective. But how do you use your content in a way that specifically targets your ideal customer? Here are our tips for streamlining your content for maximum results.
Content marketing is effective. But how do you use your content in a way that specifically targets your ideal customer? Here are our tips for streamlining your content for maximum results.
How to Get your Marketing Ready for the Spring Market
| Marketing Strategy | 3 Min Read
Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.
Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.
7 Things All Realtors Should be Doing Online
| Marketing Strategy | 5 Min Read
Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.
Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.
4 Major Branding Mistakes to Avoid at All Costs
| Marketing Strategy | 4 Min Read
Branding in real estate is essential, but if you’re making any of these 4 critical branding errors, you could be heading for disaster. Learn how to avoid these common mistakes and check out the link to our latest webinar at the end of the post!
Branding in real estate is essential, but if you’re making any of these 4 critical branding errors, you could be heading for disaster. Learn how to avoid these common mistakes and check out the link to our latest webinar at the end of the post!