Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Should you be on TikTok? And if so, how do you build a TikTok strategy that helps you build followers, get more views, and ultimately, generate new business? For that, we’ve turned to an expert: Yael Bunting of Yael + Co. Yael is a successful Toronto real estate agent and team leader that’s built an organic following of 160K+ engaged TikTok followers in a relatively short time!

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

When it comes to building a high-quality content strategy, how important is it to include long-form content to see success? The answer is, in most cases, very important, as it’s better for your audience and better for your search strategy. Long-form content helps you build authority, boost engagement metrics, establish expertise, and ultimately, work towards making your audience trust you and your opinion.

For a lot of agents, beginning a new real estate website project can seem like a difficult, overwhelming task, especially if you’ve never done it before or if you’ve had a negative experience in the past. That’s why the initial planning phase is so important. A successful website project starts by working through and outlining all of the specific details and using that to prepare a website project brief.

As a real estate agent, having a brand identity visibility strategy is critical to success. Without having your own unique brand identity, you’ll look and feel exactly the same as all of your generic competition; and without a visibility strategy, no one will know you exist. 

There are a lot of different ways people will determine if they’re going to reach out to you or not, but a big part of their decision will likely come from looking at the experience others have had working with you, which is called social proof.