Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

If you’re not dedicating at least part of your search strategy towards planning for, raising, and monitoring your visibility in AI systems, you’re missing out on building a search strategy that’s planned for future success – and it’s only a matter of time before you fall behind (if you haven’t already).

Most agents will equate the success of their SEO strategy to the success of their keyword rankings, and although keyword rankings are important, they’re not primary measurement for SEO success anymore – and that’s because a modern SEO strategy, that’s built for future success, goes way beyond keyword rankings.

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

Emotional search intent starts by truly understanding your target audience, and being able to put yourself in their shoes while they’re searching for something, at the exact time and conditions they’re searching it.

Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.