How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

If you have a strong SEO strategy, and you need to rebuild your website, the first thing you want to know is will you lose a lot of your rankings, traffic, and ultimately leads, as part of that rebuild? The answer is: maybe… But if you don’t do it properly, and take the correct steps as part of the rebuild, the answer is: definitely.

Through inbound marketing, your strategy is always to have people reach out to you (rather than the other way around), and email marketing is a great way to do that – provided you have something of value to provide to people.

If you’ve been building your content strategy for a long time, and you have a lot of content, how do you know what’s performing well, what isn’t, and what needs to be changed? That’s where building a content monitoring strategy comes in.

There’s a specific metric that can help you determine the overall success, and general health, of your digital strategy, or even the overall success of individual campaigns, posts, and pages – and that’s your engagement rate.

Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

As you plan your overall marketing strategy for 2025, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).