At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

Emotional search intent starts by truly understanding your target audience, and being able to put yourself in their shoes while they’re searching for something, at the exact time and conditions they’re searching it.

There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

If you have a strong SEO strategy, and you need to rebuild your website, the first thing you want to know is will you lose a lot of your rankings, traffic, and ultimately leads, as part of that rebuild? The answer is: maybe… But if you don’t do it properly, and take the correct steps as part of the rebuild, the answer is: definitely.