Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you – which will lead to more of the high-quality leads that you want to work with.

With search changing, and more and more people seeming to adopt (and trust) an AI search engine for the answers to questions, how can you compete? How can you best position your SEO, content, and marketing strategy to make sure you’re still getting found in those AI search results, and ultimately, getting people to know you, your business, and your brand exist?

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Should you be on TikTok? And if so, how do you build a TikTok strategy that helps you build followers, get more views, and ultimately, generate new business? For that, we’ve turned to an expert: Yael Bunting of Yael + Co. Yael is a successful Toronto real estate agent and team leader that’s built an organic following of 160K+ engaged TikTok followers in a relatively short time!

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.