As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

More and more people seem to be getting the answers they’re looking for online directly in AI generated search results (like ChatGPT, Perplexity, and Google AI Overviews), which is reportedly resulting in less people clicking through to websites to get the answers they need. So, if you rely on organic traffic as part of your real estate digital marketing strategy, that might be cause for concern – but doesn’t need to be, depending on how you approach your content strategy.

To have a strong digital marketing strategy in place, you must also have a strong content strategy in place. The two go hand-in-hand, and you just won’t see as much success in your overall marketing efforts if you don’t have a really solid content strategy to back it up, but you also need to make sure that a substantial portion of the content you’re producing is evergreen.

One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you – which will lead to more of the high-quality leads that you want to work with.