Tag: content strategy
Why You Need an External Link Building Strategy for Your Real Estate Website
| Marketing Strategy | 4 Min Read
A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.
A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.
5 Instant Ways to Improve Your Real Estate Lead Pages
| Lead Generation | 3 Min Read
As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.
As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.
Why You Should Promote Your Blog Posts on Social Media
| Marketing Strategy | 4 Min Read
If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.
If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.
Planning a Successful Content Strategy for Your Real Estate Website
| Marketing Strategy | 4 Min Read
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
How To Properly Incorporate School Data On Your Real Estate Website
| Marketing Strategy | 4 Min Read
How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?
How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?
5 Ways To Put Anxious Online Leads At Ease
| Lead Generation | 5 Min Read
Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.
Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.
Can Downloadable Content Boost Your Conversion Rate?
| Lead Generation | 3 Min Read
You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.
You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.
Does Your Real Estate Website Only Need Manually-Added Listings?
| Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Why Agents Need A “Brand Promise” (And Not A Slogan)
| Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
How Do You Establish A Real Estate Team’s Unique Voice?
| Marketing Strategy | 5 Min Read
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.
The Importance of Marketing in a Downturned Real Estate Market
| Marketing Strategy | 5 Min Read
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.
Strategies and Opportunities for Agents in a Slower Market
| Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
Strategies to Get Your Listings to the Top of the Search Results
| Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Optimizing Your Real Estate SEO Strategy for Zero Click Searches
| Marketing Strategy | 3 Min Read
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Planning Your Digital Strategy for the New Year
| Marketing Strategy | 6 Min Read
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.