Tag: brand authority
Why You Should Have a Mission Statement for Your Real Estate Business
| Marketing Strategy | 4 Min Read
To be successful in business, you need to know what you’re doing, why you’re doing it, and what you’re working towards; otherwise, you won’t have a clear a direction around how you define success. That’s where a well-defined mission statement comes in.
To be successful in business, you need to know what you’re doing, why you’re doing it, and what you’re working towards; otherwise, you won’t have a clear a direction around how you define success. That’s where a well-defined mission statement comes in.
How to Effectively Monitor Your Brand’s Online Presence
| Marketing Strategy | 4 Min Read
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.
How to Deal With (and Remove) Fake, Negative Google Reviews
| Marketing Strategy | 6 Min Read
Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.
Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.
Why Your Target Audience Shouldn’t Be Anyone and Everyone
| Marketing Strategy | 3 Min Read
When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.
When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.
Why Personal, Targeted Marketing Means Better Real Estate Leads
| Lead Generation | 5 Min Read
As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.
As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.
5 Instant Ways to Improve Your Real Estate Lead Pages
| Lead Generation | 3 Min Read
As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.
As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.
Planning a Successful Content Strategy for Your Real Estate Website
| Marketing Strategy | 4 Min Read
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.
Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now
| Marketing Strategy | 4 Min Read
As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.
As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.
Why Agents Need A “Brand Promise” (And Not A Slogan)
| Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
Strategies and Opportunities for Agents in a Slower Market
| Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
How Your Online Reputation Can Lose or Win You Business
| Lead Generation | 3 Min Read
As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.
As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.
How to Choose a Domain for Your Real Estate Business
| Marketing Strategy | 3 Min Read
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.
A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.
Why You Should Stop Using Single Page Property Websites for Your Listings
| Marketing Strategy | 3 Min Read
A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.
A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.
Strategies to Get Your Listings to the Top of the Search Results
| Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Why Every Agent Should Have Their Own, Personal Brand
| Marketing Strategy | 5 Min Read
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.