How We Work to Empower Clients and Not-Yet-Clients Alike

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Marketing funnels have been around for decades and are a trusted source for many marketers. They’re a good way to get someone to take the action that you want them to. But they also don’t work as well as they did in the past. 

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

As a marketer, nothing stings more than spending a ton of time crafting a beautiful, informative, well-researched email, and sending it out to your database only to discover later that many of the people you’ve sent it to haven’t even opened it.

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

If you’ve never invested time in putting together an email newsletter in the past, now is the time to do it; and if you’ve already been doing it for awhile, now is not the time to give up. Want to get started with email marketing? Here are a few best practices you should know.

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2022, here are some marketing strategies you should consider leaving behind.

Whether it’s a permanent part of your marketing plan, or it’s something you try out for a short amount of time as a campaign, continued investment in your marketing strategy is continued investment in your business. As you plan your marketing for 2022, here are some of the areas you might want to consider building into your own strategy.

If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.