Building a Real Estate Voice Content Strategy Using Amazon Alexa

| Marketing Strategy | 10 Min Read

Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.

Why Your Real Estate Website Doesn’t Get Any Leads (and How to Start Fixing it)

| Lead Generation | 4 Min Read

If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.

Why Buying the Latest Software from a Real Estate Conference Doesn’t Work

| Marketing Strategy | 4 Min Read

As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.

Understanding Bounce Rate on Your Real Estate Website

| Marketing Strategy | 5 Min Read

What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.

Leveraging Marketing Automation as Part of Your Real Estate Lead Generation Strategy

| Marketing Strategy | 5 Min Read

Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.

How Your Real Estate Referral Business is Tied to Your Online Presence

| Lead Generation | 3 Min Read

A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.

Why Outsourcing Social Media is the Wrong Move for Agents

| Marketing Strategy | 4 Min Read

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

Carving a Niche to Get Better Real Estate Leads

| Lead Generation | 5 Min Read

There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.

Why Agents Should be Investing in Their Real Estate Blog Strategy

| Lead Generation | 4 Min Read

15+ years ago, there weren’t a lot of real estate agents investing in their blog strategy, so the ones that did, and continued to do so, have a huge advantage right now over the ones that didn’t.

What Top Real Estate Agents Are Doing (That You’re Probably Not)

| Marketing Strategy | 4 Min Read

When it comes to real estate marketing, often, the things that are the most amount of work are usually the things that make the biggest impact in seeing results.

Dissecting What a Real Estate Lead Actually Is

| Lead Generation | 4 Min Read

The term ‘lead’ gets thrown around a lot by real estate agents and marketing companies alike, and with good reason. But what exactly is a lead? Let’s dig into it.

The Art of the Real Estate CTA (Call To Action)

| Marketing Strategy | 3 Min Read

When do you think about what CTAs you want on your website and as part of your overall strategy? The answer is easy. It’s before you even begin.

8 Traits of Crafting a Professional and Strategic Real Estate Website

| Marketing Strategy | 5 Min Read

When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.

How Chuck Charlton’s Website Changed His Business

| Fireside Chats | 4 Min Read

We sat down with Chuck Charlton to chat about working with the team at Artifakt Digital, how we’ve helped deliver his message, and why his site has become vital to his business.

Building a Well-Rounded SEO Search Strategy for Your Real Estate Website

| Lead Generation | 6 Min Read

While there are many ways to drive traffic to your website, a well-rounded search strategy involves being found in both organic and paid search searches.