How to Write Real Estate Content that Attracts and Engages

| Inbound Marketing | 5 Min Read

Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.

Planning a Real Estate Lead Flow Through Inbound Marketing

| Inbound Marketing | 5 Min Read

Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.

Building Downloadable Resources Into Your Marketing Strategy

| Marketing Strategy | 4 Min Read

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Working With Artifakt Digital: A Case Study About The Hadden Sands Team

| Marketing Strategy | 5 Min Read

Jeff Sands and Katie Hadden were looking for a real estate marketing company to work with. they knew they had to establish a presence within their new community and wanted to work with a company they knew would take the time to do it right. That’s when they reached out to Artifakt Digital.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

How to Make Outsourcing Social Media Work For Agents

| Marketing Strategy | 4 Min Read

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

Using a Past Client Connection Plan to Get Continued Business

| Marketing Strategy | 4 Min Read

The average real estate transaction happens every 5 years or so, which is plenty of time for someone to forget about you if they never hear from you.

How (and Why) to Build a Real Estate Marketing Segmentation Strategy

| Marketing Strategy | 4 Min Read

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

Why You Should Have an Internal Social Media Destination Page

| Marketing Strategy | 5 Min Read

A lot of agents use a social media link landing page service, like Linktree, but that isn’t the best approach to take for 1 main reason: it creates a missed opportunity to push someone to your website by interfering with their journey from social to your website.

How to Connect, Reach, and Engage Your Target Audience Online

| Inbound Marketing | 6 Min Read

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

How We Work to Empower Clients and Not-Yet-Clients Alike

| Marketing Strategy | 5 Min Read

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Daily Real Estate Marketing Habits to Help Build Marketing Success

| Marketing Strategy | 4 Min Read

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.

Building an Inbound Marketing Strategy to Get Higher Quality Leads

| Inbound Marketing | 6 Min Read

Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.

Building a Real Estate Smarketing (Sales + Marketing) Strategy

| Inbound Marketing | 5 Min Read

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.