How We Work to Empower Clients and Not-Yet-Clients Alike

What if you could build a quality list of contacts within your ideal target audience that reach out to you when they’re ready to buy, sell, or have a real estate question? You can, through developing an inbound marketing strategy.

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.

As a real estate agent, you must have a CRM in place to be successful. Without it, you won’t know a lot of really important information about your business or be able to put a strong marketing strategy in place.

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

As an agent with a marketing strategy and a solid history of successful deals behind you, you can use lead source tracking information to your advantage to tighten up your marketing and improve your overall lead generation.

While professionally staging a property is certainly a good idea, recently, with the ongoing push to digital and more buyers starting their search online rather than in person, virtual staging has become an increasingly popular option.

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

Right now, no matter what market you work in, you’re likely seeing multiple offers and properties sold way over asking. Despite the ongoing pandemic, the real estate market seems unstoppable right now. However, it’s also brought about another problem for agents and buyers alike: lower inventory.

Getting a negative review that ruins the 5 star rating you’ve put so much work into getting in the first place is bad enough, but getting a fake negative review is even more frustrating.

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.

When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.