Featured Article
How We Work to Empower Clients and Not-Yet-Clients Alike
| Marketing Strategy | 5 Min ReadWe always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.
Does Using AI-Generated Content Negatively Affect Your SEO Strategy?
| Marketing Strategy | 5 Min Read
As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.
As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.
The Steps to Building a Trustworthy Personal Real Estate Brand
| Marketing Strategy | 5 Min Read
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Understanding Your Competition as a Real Estate Agent
| Marketing Strategy | 4 Min Read
Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?
Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?
Establishing a Successful Marketing Mix In Your Website Acquisition Strategy
| Marketing Strategy | 7 Min Read
While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.
While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.
Why You Should Establish a Topic Cluster Strategy
| Inbound Marketing | 5 Min Read
As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.
As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.
How Case Studies Can Boost Your Online Review Strategy
| Marketing Strategy | 3 Min Read
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
Using Pillar Pages to Make Old Content More Accessible
| Marketing Strategy | 4 Min Read
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
How Building Social Proof Gets You More Business
| Inbound Marketing | 5 Min Read
There are a lot of different ways people will determine if they’re going to reach out to you or not, but a big part of their decision will likely come from looking at the experience others have had working with you, which is called social proof.
There are a lot of different ways people will determine if they’re going to reach out to you or not, but a big part of their decision will likely come from looking at the experience others have had working with you, which is called social proof.
How to Launch a Successful Real Estate Marketing Campaign
| Marketing Strategy | 5 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
Automating Your Email Marketing List Building
| Marketing Strategy | 4 Min Read
Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.
Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.
Measuring the Success of Your Content Marketing Strategy in Google Analytics 4
| Marketing Strategy | 4 Min Read
If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?
If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?
Leveraging AI Marketing Automation as Part of Your Inbound Marketing Strategy
| Inbound Marketing | 5 Min Read
Because a real estate agent’s day is typically chaotic and busy, AI marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture your database at the right time, for the right reasons.
Because a real estate agent’s day is typically chaotic and busy, AI marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture your database at the right time, for the right reasons.
Buying Domains as Part of Your Real Estate Marketing Strategy
| Marketing Strategy | 3 Min Read
There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.
There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.
What To Do If You Have a Real Estate Lead Generation Problem
| Lead Generation | 9 Min Read
If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.
If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.
Writing Successful Real Estate Content that Converts
| Inbound Marketing | 5 Min Read
Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.
Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.