Featured Article
How We Work to Empower Clients and Not-Yet-Clients Alike
| Marketing Strategy | 5 Min ReadWe always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.
How We Work to Empower Clients and Not-Yet-Clients Alike
| Marketing Strategy | 5 Min Read
We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.
We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.
How to Build Video Into Your Content and SEO Strategy
| Marketing Strategy | 5 Min Read
The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.
The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.
What To Do If You Have a Real Estate Lead Generation Problem
| Lead Generation | 9 Min Read
If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.
If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.
Daily Real Estate Marketing Habits to Help Build Marketing Success
| Marketing Strategy | 4 Min Read
Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.
Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.
Building an Inbound Marketing Strategy to Get Higher Quality Leads
| Inbound Marketing | 6 Min Read
Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.
Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.
Building a Real Estate Smarketing (Sales + Marketing) Strategy
| Inbound Marketing | 5 Min Read
Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.
Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.
A Crash Course in Writing Real Estate Copy That Sells
| Marketing Strategy | 7 Min Read
What springs to mind when you think of copywriting? You may imagine a creative person tapping away at the keyboard, coming up with catchy slogans and one-liners. But what happens if you’re not the creative type? Don’t worry. By the time you’re finished reading this, you’ll have a much better understanding of what great copy is and isn’t. You may even feel inspired to sit down and start cranking out a sales message or two.
What springs to mind when you think of copywriting? You may imagine a creative person tapping away at the keyboard, coming up with catchy slogans and one-liners. But what happens if you’re not the creative type? Don’t worry. By the time you’re finished reading this, you’ll have a much better understanding of what great copy is and isn’t. You may even feel inspired to sit down and start cranking out a sales message or two.
How to Launch a Successful Real Estate Marketing Campaign
| Marketing Strategy | 5 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
How QR Codes Became Relevant in Real Estate Marketing
| Marketing Strategy | 3 Min Read
5 years ago, marketers didn’t know how to use QR codes effectively, and people didn’t know what to do with them when they saw them. But now, QR codes, and their usefulness, has changed in big way. Nowadays, there are a lot of good reasons to build QR codes into your real estate marketing strategy.
5 years ago, marketers didn’t know how to use QR codes effectively, and people didn’t know what to do with them when they saw them. But now, QR codes, and their usefulness, has changed in big way. Nowadays, there are a lot of good reasons to build QR codes into your real estate marketing strategy.
Buying Domains as Part of Your Real Estate Marketing Strategy
| Marketing Strategy | 3 Min Read
There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.
There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.
The Steps to Building a Trustworthy Personal Real Estate Brand
| Marketing Strategy | 5 Min Read
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website
| Marketing Strategy | 5 Min Read
As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.
As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.
How to Use Your 404 Page As An Opportunity Page
| Marketing Strategy | 3 Min Read
Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.
Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.
Writing Content for SEO as a Real Estate Agent
| Inbound Marketing | 5 Min Read
SEOÂ is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).
SEOÂ is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).
Understanding Your Competition as a Real Estate Agent
| Marketing Strategy | 4 Min Read
Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?
Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?