Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website

| Marketing Strategy | 5 Min Read

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

How to Use Your 404 Page As An Opportunity Page

| Marketing Strategy | 3 Min Read

Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.

Writing Content for SEO as a Real Estate Agent

| Inbound Marketing | 4 Min Read

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

Planning an End-to-End Brand Experience for Your Real Estate Business

| Marketing Strategy | 5 Min Read

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

Understanding Your Competition as a Real Estate Agent

| Marketing Strategy | 4 Min Read

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

Understanding Your Lifecycle Marketing Strategy

| Marketing Strategy | 5 Min Read

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Why You Should Drop Your Real Estate Marketing Funnel (And What to Do Instead)

| Inbound Marketing | 5 Min Read

Marketing funnels have been around for decades and are a trusted source for many marketers. They’re a good way to get someone to take the action that you want them to. But they also don’t work as well as they did in the past. 

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Writing Successful Real Estate Content that Converts

| Inbound Marketing | 5 Min Read

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

Building and Managing a Real Estate Content Lifecycle Plan

| Marketing Strategy | 5 Min Read

Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

How Real Estate Agents Can Improve Their Email Marketing Open Rate

| Marketing Strategy | 5 Min Read

As a marketer, nothing stings more than spending a ton of time crafting a beautiful, informative, well-researched email, and sending it out to your database only to discover later that many of the people you’ve sent it to haven’t even opened it.

Automating Your Email Marketing List Building

| Marketing Strategy | 4 Min Read

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

Metrics to Measure the Success of Your Content Marketing Strategy

| Marketing Strategy | 4 Min Read

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?

Email Marketing Best Practices for Real Estate Agents

| Marketing Strategy | 5 Min Read

If you’ve never invested time in putting together an email newsletter in the past, now is the time to do it; and if you’ve already been doing it for awhile, now is not the time to give up. Want to get started with email marketing? Here are a few best practices you should know.

Getting Your Real Estate Marketing Strategy Ready for the New Year

| Marketing Strategy | 2 Min Read

Chances are, whatever goals you set for your business, your marketing strategy will be a key competent of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve put together 2 brand new resources.