Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now

| Marketing Strategy | 4 Min Read

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

Does Your Real Estate Website Need Neighborhood Guides?

| Lead Generation | 4 Min Read

Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.

7 Ways To Ensure Your Listings Pages Stand Out (And Work)

| Marketing Strategy | 4 Min Read

Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.

The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

How To Properly Incorporate School Data On Your Real Estate Website

| Marketing Strategy | 4 Min Read

How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?

The 5 Key Traits of An Effective Real Estate Newsletter

| Marketing Strategy | 5 Min Read

For many agents, one of the first times they invest in their digital strategy is in their newsletter strategy. Here are the five key traits of the highest-performing real estate newsletters in the industry.

Building A “Launch Strategy” For Your New Real Estate Website

| Lead Generation | 5 Min Read

Once your website has launched, you may simply want to kick back, relax, or focus on other things.The truth is, though, that this is only just the beginning.

Does Forced Registration On Real Estate Websites Work?

| Lead Generation | 5 Min Read

What does it mean to “force registration” on your website? Does it work as part of a modern real estate lead strategy?

Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents

| Marketing Strategy | 5 Min Read

If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.

5 Ways To Put Anxious Online Leads At Ease

| Lead Generation | 5 Min Read

Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.

Can Downloadable Content Boost Your Conversion Rate?

| Lead Generation | 3 Min Read

You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.

5 Ways To Reinvest In Your Digital Strategy

| Marketing Strategy | 4 Min Read

If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

Why Agents Need A “Brand Promise” (And Not A Slogan)

| Marketing Strategy | 5 Min Read

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

Why You Shouldn’t “Wikipedia” Your Real Estate Website

| Marketing Strategy | 5 Min Read

Let’s start this conversation with a fact: your real estate website isn’t Wikipedia. More importantly, it shouldn’t try to be Wikipedia. That’s an ineffective way to build your business.