Real Estate Marketing Strategies to Embrace in 2021

| Marketing Strategy | 5 Min Read

The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.

Why You Should Never Stop Building Your Email Marketing Database

| Marketing Strategy | 3 Min Read

As a real estate agent, and a marketer, one of the goals of your marketing plan should be to build your email marketing database; and truthfully, you should never, ever stop building it.

Why Personal, Targeted Marketing Means Better Real Estate Leads

| Lead Generation | 5 Min Read

As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.

5 Instant Ways to Improve Your Real Estate Lead Pages

| Lead Generation | 3 Min Read

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.

Using Pillar Pages to Make Old Content More Accessible

| Marketing Strategy | 4 Min Read

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

Why You Should Promote Your Blog Posts on Social Media

| Marketing Strategy | 4 Min Read

If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.

How to Start Building a Solid Real Estate Local SEO Strategy

| Marketing Strategy | 7 Min Read

As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.

How Case Studies Can Boost Your Online Review Strategy

| Marketing Strategy | 3 Min Read

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

Planning a Successful Content Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

How To Monitor Your Competition’s Digital Strategy, To Improve Your Own

| Marketing Strategy | 5 Min Read

if you’re investing in digital strategy, then it makes sense to plan some aspects of your strategy around what your competition is doing online and apply it to your own strategy.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads

| Lead Generation | 4 Min Read

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

Why Agents Need Brand Guidelines, Not Just a Logo

| Marketing Strategy | 4 Min Read

As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.

The 4 Key Things Your Real Estate Website Is Missing

| Marketing Strategy | 5 Min Read

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.