Featured Article
How We Work to Empower Clients and Not-Yet-Clients Alike
| Marketing Strategy | 5 Min ReadWe always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.
Building a Marketing Discoverability Strategy
| Marketing Strategy | 5 Min Read
Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.
Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.
Getting Your Real Estate Marketing Strategy Ready for 2024
| Marketing Strategy | 3 Min Read
Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.
Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.
Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2024
| Marketing Strategy | 9 Min Read
As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).
As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).
Real Estate Digital Marketing Trends That Are Dated in 2024
| Marketing Strategy | 6 Min Read
Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.
Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.
Real Estate Marketing Strategies to Embrace in 2024
| Marketing Strategy | 12 Min Read
Continued investment in your marketing strategy is continued investment in your business. As you plan for 2024, here are some of the things you might want to consider building into your own overall marketing strategy
Continued investment in your marketing strategy is continued investment in your business. As you plan for 2024, here are some of the things you might want to consider building into your own overall marketing strategy
Using Familiarity in Your Marketing Strategy to Get More Business
| Inbound Marketing | 5 Min Read
People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.
People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.
The Power of Specialization in a Low Listings Market
| Marketing Strategy | 5 Min Read
The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.
The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.
The Strategy of Effective Digital Touchpoints
| Inbound Marketing | 6 Min Read
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
Understanding Your Lifecycle Marketing Strategy
| Marketing Strategy | 5 Min Read
Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.
Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.
Optimizing Your Content for Humans (And Not Just for Search Engines)
| Inbound Marketing | 5 Min Read
There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.
There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.
How (and Why) to Audit Your Real Estate Website’s Content
| Marketing Strategy | 5 Min Read
Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.
Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.
Building a Hyper-Local Real Estate Marketing Strategy
| Marketing Strategy | 4 Min Read
There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.
There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.
Building a Well-Rounded Search Strategy Using Both Organic and Paid Sources
| Lead Generation | 7 Min Read
If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.
If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.
How to Build an Online Presence Strategy for Your Real Estate Brand
| Marketing Strategy | 5 Min Read
How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.
How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.
Using Personalized Marketing to Get Better Engagement (and Leads)
| Marketing Strategy | 5 Min Read
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.