Artifakt Digital, Inc.

If you’ve been building your content strategy for a long time, and you have a lot of content, how do you know what’s performing well, what isn’t, and what needs to be changed? That’s where building a content monitoring strategy comes in.

There’s a specific metric that can help you determine the overall success, and general health, of your digital strategy, or even the overall success of individual campaigns, posts, and pages – and that’s your engagement rate.

Chances are, whatever goals you set for your business, your marketing strategy will be a key component of how you reach them. To help you get your real estate marketing strategy in place for the new year, we’ve updated several of our free resources.

As you plan your overall marketing strategy for 2025, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in the new year, here are some marketing strategies you should consider leaving behind.

Continued investment in your marketing strategy is continued investment in your business. As you plan for 2025, here are some of the things you might want to consider building into your own overall marketing strategy.

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

When planned properly, AI can help you build a more effective marketing strategy by doing a lot of the heavy lifting around making sure your audience receives the marketing material that feels personal, and at a time when it’s likely to be the most impactful.

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.