How We Work to Empower Clients and Not-Yet-Clients Alike

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?

Because a real estate agent’s day is typically chaotic and busy, AI marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture your database at the right time, for the right reasons.

There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there’s a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.

There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you.

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.

Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.