Why Your Target Audience Shouldn’t Be Anyone and Everyone

| Marketing Strategy | 3 Min Read

When asked about who their target audience is, a lot of agents will say: anyone and everyone. But likely not true that it’s anyone and everyone, and more importably, it’s the wrong approach to take.

How to Build a Trustworthy Personal Real Estate Brand

| Marketing Strategy | 5 Min Read

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

Why Most Real Estate Websites Fail to Deliver Results

| Marketing Strategy | 5 Min Read

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.

Why Proving Your Digital Competence Will Win You Your Next Client

| Lead Generation | 2 Min Read

To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.

The Components of a Modern Listing Marketing Strategy

| Marketing Strategy | 4 Min Read

Nowadays, your listing marketing strategy is all about making potential buyers feel like they’re actually there, when in fact, they could be miles away and may never even see the property in person.

How Building a Website Traffic Strategy Focused on Quality Gets Better Leads

| Lead Generation | 4 Min Read

If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.

How to Choose a Hosting Company for Your Real Estate Website

| Marketing Strategy | 3 Min Read

Most people will just choose the cheapest option when it comes to website hosting, but price should be one of the least important factors when you’re making a decision about where to host your website.

Why You Need an External Link Building Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.

Techniques to Market Your Listings Online in 2021

| Marketing Strategy | 4 Min Read

Now more than ever, your ability to market a listing successfully online can directly contribute to you actually getting the listing or not.

How Real Estate Agents Can Improve Their Email Marketing Open Rate

| Marketing Strategy | 6 Min Read

As a marketer, nothing stings more than spending a ton of time crafting a beautiful, informative, well-researched email, and sending it out to your database only to discover later that many of the people you’ve sent it to haven’t even opened it.

How We Work to Empower Clients and Not-Yet-Clients Alike

| Marketing Strategy | 5 Min Read

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.

Real Estate Marketing Strategies to Embrace in 2021

| Marketing Strategy | 5 Min Read

The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.

Why You Should Never Stop Building Your Email Marketing Database

| Marketing Strategy | 3 Min Read

As a real estate agent, and a marketer, one of the goals of your marketing plan should be to build your email marketing database; and truthfully, you should never, ever stop building it.

Why Personal, Targeted Marketing Means Better Real Estate Leads

| Lead Generation | 5 Min Read

As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.

5 Instant Ways to Improve Your Real Estate Lead Pages

| Lead Generation | 3 Min Read

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.