Artifakt Digital, Inc.

Associative marketing is where you work towards making your brand and your business more appealing and relatable to your target audience by linking it a specific feeling, situation, or demographic. And, when done correctly, it can help you continually bring in the better, higher quality leads that fall within the types of people you want to work with.

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.

There’s no doubt about it – building a successful real estate SEO strategy takes a lot of planning, research, effort and most importantly, time. No matter how much experience you have, or how much effort you’re willing to put into it, it’s highly unlikely you’ll see success immediately. So how long do you need to wait, and how long does it actually take to build a successful SEO strategy? Unfortunately, the answer is: It depends… (but there are factors that can help you determine how long it might take).

To have a successful marketing strategy, you have to have a strong website strategy. The two go hand-in-hand. But since your marketing plan is never finished, eventually, your website is going to need to rebuilt, so how do you know when it’s the right time to rebuild it?

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.

If you’re putting in all the work that a successful content strategy requires, there’s nothing worse than nobody reading the content you’re writing, especially if it’s because they can’t find it or don’t know it exists in the first place – and while there are a lot of factors that can contribute to your content getting visibility online, one of them is planning an effective internal linking strategy.

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

A lot of marketing campaigns tend to focus on attracting new people, which makes sense – to be successful, you continually need new people to discover you, your brand, and your business. But building a marketing strategy that focuses solely on attracting new people comes at a cost: disregarding the people that have already visited your website and already know about you.

Your content lifecycle plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.