How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 5 Min Read

Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

How to Use Your 404 Page As An Opportunity Page

| Marketing Strategy | 3 Min Read

Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.

Getting A Basic Understanding of Your Real Estate Website’s Analytics

| Marketing Strategy | 4 Min Read

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.

The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

Optimizing Your Real Estate SEO Strategy for Zero Click Searches

| Marketing Strategy | 3 Min Read

Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?

How Many Real Estate Lead Generating Websites Is Too Many?

| Lead Generation | 4 Min Read

If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.

8 Traits of Crafting a Professional and Strategic Real Estate Website

| Marketing Strategy | 5 Min Read

When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.

Why Amy Gilmore Used Our Website Audit Service

| Marketing Strategy | 4 Min Read

Our Website Audit Service is perfect for existing clients that have had their website online for a few years. Here’s how it impacted one of our client’s day-to-day business.

Essential Tools for Auditing A Real Estate Website’s Success

| Marketing Strategy | 4 Min Read

When you first launch your website, even if an experienced company builds it, everything should be considered to be in a testing phase, and you need to audit how the user is actually using it to determine what you need to change.

Why Puckrin and Latreille Had Their Website Audited, Updated, and Relaunched

| Marketing Strategy | 4 Min Read

A lot of agents ask us about how to get the most longevity out of their website. We recommend our Website Audit Service. Here’s how it helped one of our clients.

7 Things All Realtors Should be Doing Online

| Marketing Strategy | 5 Min Read

Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.