Tag: target audience

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

Popups aren’t dead. As with all digital marketing, it’s simply a subtly as to when and how to use them. In short, placing them well, and getting results, is a bit of an art form.

There’s an old saying that, to be successful in marketing, you have to “be everywhere”, but when it comes to real estate marketing, that’s not a very effective belief or plan to have (despite a lot of agents adopting taking this approach).

To be successful in business, you need to know what you’re doing, why you’re doing it, and what you’re working towards; otherwise, you won’t have a clear a direction around how you define success. That’s where a well-defined mission statement comes in.

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

As a real estate agent, you must have a CRM in place to be successful. Without it, you won’t know a lot of really important information about your business or be able to put a strong marketing strategy in place.

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

Right now, no matter what market you work in, you’re likely seeing multiple offers and properties sold way over asking. Despite the ongoing pandemic, the real estate market seems unstoppable right now. However, it’s also brought about another problem for agents and buyers alike: lower inventory.