Tag: target audience
Strategies to Get Your Listings to the Top of the Search Results
| Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Why Every Agent Should Have Their Own, Personal Brand
| Marketing Strategy | 5 Min Read
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.
Why Real Estate Agents Should (Usually) Avoid Templated Websites
| Marketing Strategy | 4 Min Read
When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?
When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?
A Guide for Real Estate Agents: How to Create a Marketing Plan
| Marketing Strategy | 6 Min Read
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
Creating a Winning Real Estate Direct Mail Strategy
| Marketing Strategy | 5 Min Read
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
The Three Keys to a Solid Lead Generation Strategy
| Lead Generation | 4 Min Read
Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.
Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.
How Many Real Estate Lead Generating Websites Is Too Many?
| Lead Generation | 4 Min Read
If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.
If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.
Why Your Real Estate Website Doesn’t Get Any Leads (and How to Start Fixing it)
| Lead Generation | 4 Min Read
If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.
If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.
Why Buying the Latest Software from a Real Estate Conference Doesn’t Work
| Marketing Strategy | 4 Min Read
As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.
As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.
Understanding Bounce Rate on Your Real Estate Website
| Marketing Strategy | 5 Min Read
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
How Your Real Estate Referral Business is Tied to Your Online Presence
| Lead Generation | 3 Min Read
A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.
A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.
Carving a Niche to Get Better Real Estate Leads
| Lead Generation | 5 Min Read
There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.
There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.
Determining What a Real Estate Lead Actually Is
| Lead Generation | 4 Min Read
The term ‘lead’ gets thrown around a lot by real estate agents and marketing companies alike, and with good reason. But what exactly is a lead? Let’s dig into it.
The term ‘lead’ gets thrown around a lot by real estate agents and marketing companies alike, and with good reason. But what exactly is a lead? Let’s dig into it.
The Art of the Real Estate CTA (Call To Action)
| Marketing Strategy | 3 Min Read
When do you think about what CTAs you want on your website and as part of your overall strategy? The answer is easy. It’s before you even begin.
When do you think about what CTAs you want on your website and as part of your overall strategy? The answer is easy. It’s before you even begin.
Essential Tools for Auditing A Real Estate Website’s Success
| Marketing Strategy | 4 Min Read
When you first launch your website, even if an experienced company builds it, everything should be considered to be in a testing phase, and you need to audit how the user is actually using it to determine what you need to change.
When you first launch your website, even if an experienced company builds it, everything should be considered to be in a testing phase, and you need to audit how the user is actually using it to determine what you need to change.