How We Work to Empower Clients and Not-Yet-Clients Alike

Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.

Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.

Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control. 

It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…

If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.

As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.

A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.

A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.

A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.

As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.

When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?

A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.

A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?

Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.

Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?