Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now| Marketing Strategy | 4 Min Read
As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.
4 Ways To Get More Real Estate Referrals | Lead Generation | 3 Min Read
Most agents communicate these messages through phone calls, emails, and face-to-face conversations. But why not use every tool in your toolbox?
How to Create an Effective Real Estate Drip Campaign | Marketing Strategy | 3 Min Read
If you’re like me, you’ve probably unsubscribed from a lot of mailing lists because you felt like you were being spammed. That said, when marketers get it right, they really get it right.
5 Key Steps to Building Authority Online | Marketing Strategy | 10 Min Read
Every Realtor has a website, and every website says the same thing: we’re the experts at what we do. That’s why it’s no longer enough to simply say you’re knowledgeable. You have to prove it.
Words That Sell: Secrets from Our Copywriting Team | Marketing Strategy | 9 Min Read
After years in the business of writing words, our copywriting team has learned some hard lessons about writing. Here they are…
Are You Getting the Most Out of Your Testimonials? | Marketing Strategy | 7 Min Read
If a group of people are using a software, service, or, yes, a real estate agent team, then you’re more likely to trust them. Consciously or not.
Borrow These Lessons from the Best Realty Blogs | Marketing Strategy | 10 Min Read
It’s easier than you think to create a good real estate blog. You can gather a lot of inspiration from the many amazing realty blogs that are out there right now.
How to Write a Great Neighbourhood Guide | Marketing Strategy | 10 Min Read
From readability, to usefulness, to general best practices for length and tone, many guides fall short of serving any sort of functional purpose for their audience.
Don’t let that be you! We’ve put together a thorough (and we mean thorough) guide to crafting incredibly effective content that sells your neighbourhood better than you can.
3 Secrets to a Successful Real Estate Website Project | Marketing Strategy | 5 Min Read
If you’re working with us to develop a website, or you’re looking to design your own, there are some important steps that have to happen in order to make sure your project works.
How To Create High-Converting Landing Pages, Every Time | Lead Generation | 5 Min Read
In this post, we’ll show you how to create high-converting landing pages with irresistibly clickable copy that will make your user beg you to take their email.
Why Should You Care About Building Your Online Community? | Marketing Strategy | 4 Min Read
Your online community, even if it’s small right now, is part of your sales funnel. They are ALL potential clients, but only if they’re part of your target audience.
4 Ways to Build Traffic to Your Website | Marketing Strategy | 6 Min Read
One of the more common questions I get asked is how you can actually build an audience and get people to go to your website. There are really 4 main ways that you do it.
Choosing a CRM for Your Real Estate Business, the Right Way | Marketing Strategy | 5 Min Read
Something I always get asked by most of our clients early on in a digital strategy project is: which CRM should I be using? The answer I always give is: it depends what you need it to do.
The Anatomy of a Successful Real Estate Retargeting Campaign | Marketing Strategy | 4 Min Read
A successful re-targeting campaign just takes some thought to think about what you actually want to happen when a user clicks an ad, and what the most logical flow is for the user to take.
A Plan for Getting More Website Conversions | Marketing Strategy | 4 Min Read
A conversion is not just wanting the user to do something, but instead, having them do it successfully. And yes! We can make the user do what we want them to if we figure out what we want them to do beforehand, and plan out our conversion points accordingly.
Finding Your Target Audience, and Why You Should | Marketing Strategy | 2 Min Read
When our team starts a digital strategy project, the first thing we discuss is target audience. To build the best solution and experience possible, we need to know exactly who we’re targeting, and why we’re targeting them.