Category: Marketing Strategy

Right now, there’s something that’s really easy to get that just a few weeks ago you were probably really fighting to get; and that’s your target audience’s ‘attention’.

If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.

A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.

A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.

A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.

As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.

When we first talk to agents about working together on a website project, here’s what we tell them: Yes, we build websites, but above all else, we heavily focus on strategy. So, what does that mean?

A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.

A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?

Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?

The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.

Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.

As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.

What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.

When it comes to real estate marketing, often, the things that are the most amount of work are usually the things that make the biggest impact in seeing results.