Category: Marketing Strategy

As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.

Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?

For many agents, one of the first times they invest in their digital strategy is in their newsletter strategy. Here are the five key traits of the highest-performing real estate newsletters in the industry.

If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.

If you want to capture renewed activity, you need to think about how your marketing is positioned, and in what ways you can capitalize on more people getting back into the market.

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

Let’s start this conversation with a fact: your real estate website isn’t Wikipedia. More importantly, it shouldn’t try to be Wikipedia. That’s an ineffective way to build your business.

Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.

Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.