Effective Marketing Ideas for Slow Summer Periods

| Marketing Strategy | 4 Min Read

Summer is notoriously slow for many businesses. People go on vacation and out-of-office replies are the norm. As a business owner, there are a few things you can do to boost your marketing efforts and head into fall with purpose and momentum. Here are a few strategies to try.

How to Use Webinars to Build Your Business

| Marketing Strategy | 5 Min Read

Real estate professionals are always looking for new and exciting ways to connect with clients and leads. The webinar is a great choice when it comes to creating pillar content that adds value and can be reused and repurposed. Discover how to make webinars work for you.

How to Respond to Negative Reviews in 3 Easy Steps

| Marketing Strategy | 4 Min Read

Online reviews are word-of-mouth marketing for the digital age. But what happens when you receive a bad review? Here are 3 key things you should always do to turn a bad review into a good one.

How to Leverage Your Print Materials in the Digital Age

| Marketing Strategy | 4 Min Read

In today’s digital age, we focus a lot of energy online, but a successful real estate business needs a cohesive print strategy too. Discover how to leverage your print material to improve brand awareness and capture clients’ attention.

Creating a Content Calendar: 4 Easy Steps

| Marketing Strategy | 4 Min Read

A content calendar will streamline your social posting, blogging, and marketing efforts. Follow these easy and effective steps for creating a high-quality, exciting content calendar.

Four Features of Every Successful Real Estate Website

| Marketing Strategy | 3 Min Read

Most real estate websites have a few things in common. Every site has several critical components to ensure success. Here are the 4 major features of a successful real estate website.

How to Nail Your Listing Presentation

| Marketing Strategy | 3 Min Read

Listing presentations are a critical component in today’s seller’s market. Discover how to nail every listing presentation with these tips and tricks.

Every Real Estate Website Needs to Follow these 6 Critical SEO Tips

| Marketing Strategy | 3 Min Read

Here are a few tips and tricks to keep real estate agents in Google’s good favor and help you rank highly on search engines:

Authority-Building Techniques to Elevate Your Brand and Your Business

| Marketing Strategy | 3 Min Read

When your new website launches, the work is only half-done. These ‘must-read’ authority-building techniques will keep the momentum going and optimize your online image.

Is it Time to Refresh Your Real Estate Branding?

| Marketing Strategy | 3 Min Read

When was the last time you looked critically at your logo or marketing materials? Was it over six months ago? More than a year? If you’re neglecting your brand, you’re not alone. It’s a common mistake, and it’s one that could be costing you leads.

How to Create an Effective Real Estate Drip Campaign

| Marketing Strategy | 3 Min Read

If you’re like me, you’ve probably unsubscribed from a lot of mailing lists because you felt like you were being spammed. That said, when marketers get it right, they really get it right.

Why Should You Care About Building Your Online Community?

| Marketing Strategy | 4 Min Read

Your online community, even if it’s small right now, is part of your sales funnel. They are ALL potential clients, but only if they’re part of your target audience.

4 Ways to Build Traffic to Your Website

| Marketing Strategy | 6 Min Read

One of the more common questions I get asked is how you can actually build an audience and get people to go to your website. There are really 4 main ways that you do it.

Choosing a CRM for Your Real Estate Business, the Right Way

| Marketing Strategy | 5 Min Read

Something I always get asked by most of our clients early on in a digital strategy project is: which CRM should I be using? The answer I always give is: it depends what you need it to do.

The Anatomy of a Successful Real Estate Retargeting Campaign

| Marketing Strategy | 4 Min Read

A successful re-targeting campaign just takes some thought to think about what you actually want to happen when a user clicks an ad, and what the most logical flow is for the user to take.