Category: Marketing Strategy
How to Get your Marketing Ready for the Spring Market
| Marketing Strategy | 3 Min Read
Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.
Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.
7 Things All Realtors Should be Doing Online
| Marketing Strategy | 5 Min Read
Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.
Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.
What Types of Marketing Have the Best ROI?
| Marketing Strategy | 3 Min Read
Return on investment is an important consideration to think about when you’re creating your marketing strategy. Here are a few types of marketing that have some of the best ROI for your business.
Return on investment is an important consideration to think about when you’re creating your marketing strategy. Here are a few types of marketing that have some of the best ROI for your business.
4 Major Branding Mistakes to Avoid at All Costs
| Marketing Strategy | 4 Min Read
Branding in real estate is essential, but if you’re making any of these 4 critical branding errors, you could be heading for disaster. Learn how to avoid these common mistakes and check out the link to our latest webinar at the end of the post!
Branding in real estate is essential, but if you’re making any of these 4 critical branding errors, you could be heading for disaster. Learn how to avoid these common mistakes and check out the link to our latest webinar at the end of the post!
Busting 3 Major Real Estate Website Myths
| Marketing Strategy | 4 Min Read
There’s a lot of information out there about what a good real estate website should and shouldn’t have. But what’s the truth? We’re busting 3 major real estate website myths this week.
There’s a lot of information out there about what a good real estate website should and shouldn’t have. But what’s the truth? We’re busting 3 major real estate website myths this week.
Why Real Estate Teams Need Cohesive Branding
| Marketing Strategy | 3 Min Read
Real estate teams in a competitive market need consistent branding across all their marketing materials. Here’s a look at why cohesive branding matters and how a thoughtful brand can improve your business and give your company more trust and authority with clients.
Real estate teams in a competitive market need consistent branding across all their marketing materials. Here’s a look at why cohesive branding matters and how a thoughtful brand can improve your business and give your company more trust and authority with clients.
How to Improve Your Real Estate Marketing Strategy with KPIs
| Marketing Strategy | 4 Min Read
Key performance indicators are the best way to measure the success of your marketing efforts. When you pay attention to these important metrics and analyze them against your goals, you can develop a clear strategy that will improve your marketing results and ROI. Here are a few KPIs you should pay attention to.
Key performance indicators are the best way to measure the success of your marketing efforts. When you pay attention to these important metrics and analyze them against your goals, you can develop a clear strategy that will improve your marketing results and ROI. Here are a few KPIs you should pay attention to.
8 Real Estate Website Trends and Design Inspiration
| Marketing Strategy | 5 Min Read
2019 is almost here and, now more than ever, it’s crucial for top-producing agents and teams to have a beautiful and functional website. What website trends are coming out for real estate sites in the new year? In this blog, we share some of the most significant upcoming real estate website trends and design inspiration for your own real estate site.
2019 is almost here and, now more than ever, it’s crucial for top-producing agents and teams to have a beautiful and functional website. What website trends are coming out for real estate sites in the new year? In this blog, we share some of the most significant upcoming real estate website trends and design inspiration for your own real estate site.
What is the Impact of Technology in the Real Estate Industry?
| Marketing Strategy | 4 Min Read
Technology advances at breakneck speeds. There are many innovations coming out that have the potential to change the real estate industry. Here’s a closer look at how new technology can impact the real estate business.
Technology advances at breakneck speeds. There are many innovations coming out that have the potential to change the real estate industry. Here’s a closer look at how new technology can impact the real estate business.
Do I Need HTTPS for My Website?
| Marketing Strategy | 4 Min Read
Do you need HTTPS for your website? Whether you’re collecting personal data or you just want to give your website an SEO boost, updating your site to HTTPS is worthwhile.
Do you need HTTPS for your website? Whether you’re collecting personal data or you just want to give your website an SEO boost, updating your site to HTTPS is worthwhile.
Common SEO Mistakes to Avoid
| Marketing Strategy | 5 Min Read
The world of SEO can be complicated, especially when you consider how different SEO best practices are today as opposed to several years ago. Avoid the most common SEO mistakes and make sure your website is not penalized by search engines using this guide.
The world of SEO can be complicated, especially when you consider how different SEO best practices are today as opposed to several years ago. Avoid the most common SEO mistakes and make sure your website is not penalized by search engines using this guide.
How to Effectively Use Video in Your Digital Strategy
| Marketing Strategy | 3 Min Read
Video is a great way to showcase your extensive knowledge and winning personality. For a real estate agent, it’s often a critical part of your digital strategy. Here are our tips for using video as a real estate agent.
Video is a great way to showcase your extensive knowledge and winning personality. For a real estate agent, it’s often a critical part of your digital strategy. Here are our tips for using video as a real estate agent.
Do You Need Goal-Oriented Marketing?
| Marketing Strategy | 3 Min Read
A diverse and effective marketing strategy contains both brand awareness content and goal-oriented marketing. But what’s the difference and why do you need both? Read our latest blog to find out.
A diverse and effective marketing strategy contains both brand awareness content and goal-oriented marketing. But what’s the difference and why do you need both? Read our latest blog to find out.
Branding as a Team or an Individual: The Pros and Cons
| Marketing Strategy | 3 Min Read
When it comes to branding your business, you have two options: brand as an individual or a team. There are pros and cons to both choices. Here, we take a look at both options and give you an idea of what to expect from both before you make a decision.
When it comes to branding your business, you have two options: brand as an individual or a team. There are pros and cons to both choices. Here, we take a look at both options and give you an idea of what to expect from both before you make a decision.
How to Host a Dynamic Real Estate Facebook Live
| Marketing Strategy | 5 Min Read
Savvy real estate agents know how to maximize their online presence with social media. Are you using Facebook Live to reach more viewers? Here are six steps you should follow to host a successful Facebook Live event.
Savvy real estate agents know how to maximize their online presence with social media. Are you using Facebook Live to reach more viewers? Here are six steps you should follow to host a successful Facebook Live event.