If you’ve already taken steps to rebrand and launch a new website, you’re definitely on the right track to building your online authority. However, there are a few other steps you need to take after the website launches to keep that good momentum going.
If you’re wondering how to increase domain authority and grow your brand, continue reading for some expert content optimization techniques and tips for improving online authority:
First of All, what is Online Authority, and How do You Build it?
Building authority is much different than simply designing a logo and posting it on social media. It takes time and strategy. Think of it this way; your logo and brand are just one part of the whole. Brand authority online consists of many different facets and each one is just as vital as the last. A solid authority building strategy will include everything that impacts your online presence from your SEO, content, images, social media, and beyond.
Building and Maintaining Authority
Continuous SEO Research
The internet evolves at lightning speed. What could work from an SEO-perspective for one year could be drastically different from the next year – or even the next month. With each new Google algorithm, developers and SEO specialists must change and evolve with the new rules and technology. For example, a few years ago, it was commonplace to stuff as many keywords into your website content as possible. Today, keyword stuffing is an actionable offense that could cause your website to receive a penalty. Google now favors organic keywords and semantic searches. Think, quality over quantity.
By performing continuous testing and keyword research, you will always be ahead of game with the latest best practice techniques and SEO features of high authority domains.
Regular Blog Posts
You should never discredit the importance of a blog on a website. It’s one of the most vital components you should always include. Studies show that companies who blog receive 97 percent more links to their website.
Your blog is your chance to provide consistent updates to your website. In addition to the fact that Google favors active websites, it’s also an opportunity to show your knowledge on a specific subject.
Blogs build your brand authority because they showcase your experience and insights.
A regularly updated blog shows website visitors that your finger is on the pulse of the industry and you are a trusted source for reliable, non-salesy information.
While you should be aiming for a specific word-count with each blog in order to write a cohesive post, it should not be the only thing you think about. A thousand-word blog filled with fluff is less impactful than a 500-word blog with exceptional tidbits of information and entertaining content. Blogs should be relatable, informative, and original. Never plagiarize or steal ideas from other sources.
Checking Backlinks
Backlinks are a great way for companies to build authority online. Essentially, linking to reputable sources, in turn, makes you look more reputable. However, it’s vital that the quality of these links is checked on a regular basis. Broken links or links to outdated or non-reputable sites can be more damaging than not having any links at all.
Updating Website Content
We’ve already commented on how Google favors websites that are current and updated often; and for many people, this simply means updating a blog. However, refreshing website content is also a great strategy for building authority and keeping your website fresh and current. This doesn’t mean posting new website content every week, but if you notice a downturn in your page views or the bounce rate, it might mean you are due for a content refresh.
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