Why You Shouldn’t Have a “Be Everywhere” Marketing Strategy

| Marketing Strategy | 3 Min Read

There’s an old saying that, to be successful in marketing, you have to “be everywhere”, but when it comes to real estate marketing, that’s not a very effective belief or plan to have (despite a lot of agents adopting taking this approach).

Why You Should Promote Your Blog Posts on Social Media

| Marketing Strategy | 4 Min Read

If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.

Strategies and Opportunities for Agents in a Slower Market

| Marketing Strategy | 4 Min Read

If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.

Why Outsourcing Social Media is the Wrong Move for Agents

| Marketing Strategy | 4 Min Read

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

4 Tips to Streamline Your Content and Attract Your Ideal Customer

| Marketing Strategy | 3 Min Read

Content marketing is effective. But how do you use your content in a way that specifically targets your ideal customer? Here are our tips for streamlining your content for maximum results.

7 Things All Realtors Should be Doing Online

| Marketing Strategy | 5 Min Read

Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.

Where Do Real Estate Agents Get Their Leads?

| Lead Generation | 3 Min Read

Finding new clients is the name of the game for real estate professionals. But where are savvy agents finding new contacts? Here are a few online and in-person strategies to help drive traffic to your business.

Unique Real Estate Marketing Ideas for 2019

| Marketing Strategy | 6 Min Read

True innovation comes when you start to think outside the box. If you aim to improve your marketing efforts in 2019, consider these unique real estate marketing ideas.

Do You Need Goal-Oriented Marketing?

| Marketing Strategy | 3 Min Read

A diverse and effective marketing strategy contains both brand awareness content and goal-oriented marketing. But what’s the difference and why do you need both? Read our latest blog to find out.

How to Host a Dynamic Real Estate Facebook Live

| Marketing Strategy | 5 Min Read

Savvy real estate agents know how to maximize their online presence with social media. Are you using Facebook Live to reach more viewers? Here are six steps you should follow to host a successful Facebook Live event.

The True Value of Outsourcing Your Real Estate Marketing Efforts

| Marketing Strategy | 4 Min Read

Outsourcing is a no brainer for many essential services. Your digital marketing is just one more thing you should consider hiring someone else to take care of. Here is the true value of outsourcing your real estate marketing efforts.

How Much Should You be Spending on Digital Marketing?

| Marketing Strategy | 4 Min Read

How much should you be spending on your website? Although the exact number might change depending on the size or scale of your business, there a few guidelines you should follow to make sure you are getting the best value.

How to Use Webinars to Build Your Business

| Marketing Strategy | 5 Min Read

Real estate professionals are always looking for new and exciting ways to connect with clients and leads. The webinar is a great choice when it comes to creating pillar content that adds value and can be reused and repurposed. Discover how to make webinars work for you.

Creating a Content Calendar: 4 Easy Steps

| Marketing Strategy | 4 Min Read

A content calendar will streamline your social posting, blogging, and marketing efforts. Follow these easy and effective steps for creating a high-quality, exciting content calendar.

Authority-Building Techniques to Elevate Your Brand and Your Business

| Marketing Strategy | 3 Min Read

When your new website launches, the work is only half-done. These ‘must-read’ authority-building techniques will keep the momentum going and optimize your online image.