Using Pillar Pages to Make Old Content More Accessible | Marketing Strategy | 4 Min Read
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
Why You Should Promote Your Blog Posts on Social Media | Marketing Strategy | 4 Min Read
If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.
How to Start Building a Solid Real Estate Local SEO Strategy | Marketing Strategy | 7 Min Read
As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.
How Being Authoritative Can Bring You More Quality Website Traffic | Marketing Strategy | 5 Min Read
If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.
The 4 Key Types Of Real Estate Website Traffic (And Why They Matter) | Marketing Strategy | 5 Min Read
Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?
Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Real Estate Marketing 101: A Guide for Agents | Marketing Strategy | 6 Min Read
Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.
Strategies and Opportunities for Agents in a Slower Market | Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
Why You Should Stop Using Single Page Property Websites for Your Listings | Marketing Strategy | 3 Min Read
A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.
Strategies to Get Your Listings to the Top of the Search Results | Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Optimizing Your Real Estate SEO Strategy for Zero Click Searches | Marketing Strategy | 3 Min Read
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Planning Your Digital Strategy for the New Year | Marketing Strategy | 6 Min Read
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
Understanding Bounce Rate on Your Real Estate Website | Marketing Strategy | 5 Min Read
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
Building a Well-Rounded SEO Search Strategy for Your Real Estate Website | Lead Generation | 6 Min Read
While there are many ways to drive traffic to your website, a well-rounded search strategy involves being found in both organic and paid search searches.
6 Strategies Real Estate Agents Should Do Right Now | Marketing Strategy | 5 Min Read
A lot of real estate agents rely on old tactics to build their businesses, but they’re losing market share to the savvier agents that embrace technology. Here are some strategies you can use to get ahead online right now.