How ‘Dwell Time’ and Quality Content Work Together to Improve SEO

| Marketing Strategy | 3 Min Read

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 4 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 4 Min Read

Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.

Getting A Basic Understanding of Your Real Estate Website’s Analytics

| Marketing Strategy | 4 Min Read

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Why You Need an External Link Building Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.

Real Estate Marketing Strategies to Embrace in 2021

| Marketing Strategy | 5 Min Read

The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.

Using Pillar Pages to Make Old Content More Accessible

| Marketing Strategy | 4 Min Read

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

Why You Should Promote Your Blog Posts on Social Media

| Marketing Strategy | 4 Min Read

If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.

How to Start Building a Solid Real Estate Local SEO Strategy

| Marketing Strategy | 7 Min Read

As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

Real Estate Marketing 101: A Guide for Agents

| Marketing Strategy | 6 Min Read

Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.