How to Build an Online Presence Strategy for Your Real Estate Brand

| Marketing Strategy | 5 Min Read

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website

| Marketing Strategy | 5 Min Read

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

Writing Content for SEO as a Real Estate Agent

| Inbound Marketing | 4 Min Read

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Metrics to Measure the Success of Your Content Marketing Strategy

| Marketing Strategy | 4 Min Read

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?

Our Top 5 Takeaways from Inbound 2021

| Inbound Marketing | 6 Min Read

Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 4 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

How to Effectively Market Pre-Construction Properties

| Marketing Strategy | 4 Min Read

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

Establishing a Pull/Push Marketing Strategy

| Marketing Strategy | 5 Min Read

If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.

How ‘Dwell Time’ and Quality Content Work Together to Improve SEO

| Marketing Strategy | 3 Min Read

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 4 Min Read

Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.

Getting A Basic Understanding of Your Real Estate Website’s Analytics

| Marketing Strategy | 4 Min Read

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Why You Need an External Link Building Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.

Real Estate Marketing Strategies to Embrace in 2021

| Marketing Strategy | 5 Min Read

The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.