Does Your Real Estate Website Only Need Manually-Added Listings? | Marketing Strategy | 5 Min Read
Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.
Real Estate Marketing 101: A Guide for Agents | Marketing Strategy | 6 Min Read
Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.
Strategies and Opportunities for Agents in a Slower Market | Marketing Strategy | 4 Min Read
If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.
Why You Should Stop Using Single Page Property Websites for Your Listings | Marketing Strategy | 3 Min Read
A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.
Strategies to Get Your Listings to the Top of the Search Results | Marketing Strategy | 6 Min Read
A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.
Optimizing Your Real Estate SEO Strategy for Zero Click Searches | Marketing Strategy | 3 Min Read
Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?
Planning Your Digital Strategy for the New Year | Marketing Strategy | 6 Min Read
The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.
Understanding Bounce Rate on Your Real Estate Website | Marketing Strategy | 5 Min Read
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
Building a Well-Rounded SEO Search Strategy for Your Real Estate Website | Lead Generation | 6 Min Read
While there are many ways to drive traffic to your website, a well-rounded search strategy involves being found in both organic and paid search searches.
6 Strategies Real Estate Agents Should Do Right Now | Marketing Strategy | 5 Min Read
A lot of real estate agents rely on old tactics to build their businesses, but they’re losing market share to the savvier agents that embrace technology. Here are some strategies you can use to get ahead online right now.
Max Specht on What Makes Artifakt Different | Fireside Chats | 3 Min Read
In this blog, we’re chatting with Max Specht, our Associate Creative Director about what makes Artifakt different from other agencies, and what we can expect in the future of real estate marketing.
How to Get your Marketing Ready for the Spring Market | Marketing Strategy | 3 Min Read
Spring is almost here. Are you ready? Here are a few things that you should prepare to make sure your marketing is ready for the busy spring market.
7 Things All Realtors Should be Doing Online | Marketing Strategy | 5 Min Read
Are you doing everything you can to get the most effective exposure online? If you’re a real estate agent in today’s digital world, you need to be doing these 7 things.
Where Do Real Estate Agents Get Their Leads? | Lead Generation | 3 Min Read
Finding new clients is the name of the game for real estate professionals. But where are savvy agents finding new contacts? Here are a few online and in-person strategies to help drive traffic to your business.
What is the Impact of Technology in the Real Estate Industry? | Marketing Strategy | 4 Min Read
Technology advances at breakneck speeds. There are many innovations coming out that have the potential to change the real estate industry. Here’s a closer look at how new technology can impact the real estate business.