Tag: SEO

As you plan your overall marketing strategy for 2023, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

Your marketing strategy is never finished. To see continued success in your marketing efforts, you have to periodically look at what you’re doing, determine what’s working and what isn’t working, and introduce change accordingly. As you plan for 2023, here are some of the things you might want to consider building into your own overall marketing strategy

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?