Tag: marketing campaigns

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

Without knowing specifically who you’re marketing to, you won’t be able to put together a successful marketing strategy that gets results. But in some cases, it might make sense to be more specific and drill-down a bit further than just defining a general target audience, and that’s where creating buyer personas comes in.

As a real estate agent, and a marketer, one of the goals of your marketing plan should be to build your email marketing database; and truthfully, you should never, ever stop building it.

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.

If the market’s slower, what do you do? Ultimately, as an agent and a marketer, you should see this as an opportunity where you have some time to update your marketing and improve your overall processes and systems.

A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.

A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?

The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.

Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.

If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.

Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.

Video is a great way to showcase your extensive knowledge and winning personality. For a real estate agent, it’s often a critical part of your digital strategy. Here are our tips for using video as a real estate agent.