How to Make Outsourcing Social Media Work For Agents

| Marketing Strategy | 4 Min Read

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

How (and Why) to Build a Real Estate Marketing Segmentation Strategy

| Marketing Strategy | 4 Min Read

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

How We Work to Empower Clients and Not-Yet-Clients Alike

| Marketing Strategy | 5 Min Read

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.

How to Launch a Successful Real Estate Marketing Campaign

| Marketing Strategy | 5 Min Read

As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?

How QR Codes Became Relevant in Real Estate Marketing

| Marketing Strategy | 3 Min Read

5 years ago, marketers didn’t know how to use QR codes effectively, and people didn’t know what to do with them when they saw them. But now, QR codes, and their usefulness, has changed in big way. Nowadays, there are a lot of good reasons to build QR codes into your real estate marketing strategy.

How Real Estate Agents Can Improve Their Email Marketing Open Rate

| Marketing Strategy | 5 Min Read

As a marketer, nothing stings more than spending a ton of time crafting a beautiful, informative, well-researched email, and sending it out to your database only to discover later that many of the people you’ve sent it to haven’t even opened it.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Real Estate Marketing Strategies to Embrace in 2022

| Marketing Strategy | 7 Min Read

Whether it’s a permanent part of your marketing plan, or it’s something you try out for a short amount of time as a campaign, continued investment in your marketing strategy is continued investment in your business. As you plan your marketing for 2022, here are some of the areas you might want to consider building into your own strategy.

Real Estate Advertising Challenges You’ll Face in 2022

| Marketing Strategy | 4 Min Read

If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.

How to Build Sustainability into Your Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

Why You Shouldn’t Have a “Be Everywhere” Marketing Strategy

| Marketing Strategy | 3 Min Read

There’s an old saying that, to be successful in marketing, you have to “be everywhere”, but when it comes to real estate marketing, that’s not a very effective belief or plan to have (despite a lot of agents adopting taking this approach).

How to Effectively Market Pre-Construction Properties

| Marketing Strategy | 4 Min Read

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

The Strategy of Effective Digital Touchpoints

| Inbound Marketing | 6 Min Read

There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there’s a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.

Getting More Traffic to, and Exposure for, Your Listings Online

| Marketing Strategy | 6 Min Read

Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

Leveraging Marketing Automation as Part of Your Inbound Marketing Strategy

| Inbound Marketing | 5 Min Read

Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.