The Three Keys to a Solid Lead Generation Strategy

| Lead Generation | 4 Min Read

Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.

Planning Your Digital Strategy for the New Year

| Marketing Strategy | 6 Min Read

The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.

How Many Real Estate Lead Generating Websites Is Too Many?

| Lead Generation | 4 Min Read

If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.

Why Your Real Estate Website Doesn’t Get Any Leads (and How to Start Fixing it)

| Lead Generation | 4 Min Read

If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.

Why Buying the Latest Software from a Real Estate Conference Doesn’t Work

| Marketing Strategy | 4 Min Read

As an agent, you probably attend a lot of industry conferences. At those conferences, someone has probably attempted to sell you some sort of software with claims that it will revolutionize your business.

How Your Real Estate Referral Business is Tied to Your Online Presence

| Lead Generation | 3 Min Read

A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.

Carving a Niche to Get Better Real Estate Leads

| Lead Generation | 5 Min Read

There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.

What Top Real Estate Agents Are Doing (That You’re Probably Not)

| Marketing Strategy | 4 Min Read

When it comes to real estate marketing, often, the things that are the most amount of work are usually the things that make the biggest impact in seeing results.

Determining What a Real Estate Lead Actually Is

| Lead Generation | 4 Min Read

The term ‘lead’ gets thrown around a lot by real estate agents and marketing companies alike, and with good reason. But what exactly is a lead? Let’s dig into it.

The Art of the Real Estate CTA (Call To Action)

| Marketing Strategy | 3 Min Read

When do you think about what CTAs you want on your website and as part of your overall strategy? The answer is easy. It’s before you even begin.

6 Strategies Real Estate Agents Should Do Right Now

| Marketing Strategy | 5 Min Read

A lot of real estate agents rely on old tactics to build their businesses, but they’re losing market share to the savvier agents that embrace technology. Here are some strategies you can use to get ahead online right now.

Why IDX is Antiquated and Shouldn’t Be Part of Your Future Lead Generation Strategy

| Lead Generation | 4 Min Read

Fact is, for agents, IDX as a lead generation strategy is over. The big players, like Zillow, Realtor.com, RedFin, Trulia, HomeSnap, etc, have already won this race, and there’s no point in competing with them.

Choosing a CRM for Your Real Estate Business, the Right Way

| Marketing Strategy | 5 Min Read

Something I always get asked by most of our clients early on in a digital strategy project is: which CRM should I be using? The answer I always give is: it depends what you need it to do.

The Anatomy of a Successful Real Estate Retargeting Campaign

| Marketing Strategy | 4 Min Read

A successful re-targeting campaign just takes some thought to think about what you actually want to happen when a user clicks an ad, and what the most logical flow is for the user to take.