Tag: lead generation

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

As an agent with a marketing strategy and a solid history of successful deals behind you, you can use lead source tracking information to your advantage to tighten up your marketing and improve your overall lead generation.

Right now, no matter what market you work in, you’re likely seeing multiple offers and properties sold way over asking. Despite the ongoing pandemic, the real estate market seems unstoppable right now. However, it’s also brought about another problem for agents and buyers alike: lower inventory.

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.

If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.

The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.

As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.