This blog series is written by Sarah Lucier, our Advertising Intern from St. Clair College.

The First Secret Ingredient You Probably Already Know About

The first step to any great real estate website launch starts with one simple ingredient; knowing your target audience. You need to know who you would like to target before building your website because it’s all about your audience, right? Here at Artifakt, we begin each project by breaking down the target audience into three questions:

  • Who do you currently work with?
  • Who do you want to work with?
  • Who do you not want to work with?

These three questions can help you build a solid foundation to work from and help you get a clearer picture on who your target audience is. Understanding your target audience is your first step to success.

How Do I Know Who I am Supposed to Target?

By asking a lot of questions, more importantly the right questions, this will help you further understand your target demographic which will help strengthen your overall brand. Start off by asking these simple questions:

  • What is their age?
  • What is their marital status and family status?
  • What is their household income?
  • What is their career type?
  • Where do they live?
  • What ethnicity are they?
  • What sort of activities do they enjoy to do?
  • What is their lifestyle like?

I Want to Target Everyone!

If you are a real estate agent based in Toronto, do you think it would be useful to target an older gentleman from Europe living in a retirement home? It’s best to understand your target audience to guarantee they are looking for a real estate agent, more specifically, you. Knowing your target audience’s personality will save you time and money. It will also bring them more relevant content which will establish a trusted brand relationship.

When building a website, everything from this moment on needs to revolve around your target audience. The images you use, the copy you write, even the colours you use needs to appeal to your target audience or else they aren’t going to be interested in your website. Here at Artifakt, we spend a lot of time planning out and defining the target audience before we even think about building the website.

Interested in building a successful website, but don’t feel like doing the work? Let us do it for you.

Stick around for tomorrows blog post about what makes a website successful from the design perspective.

- Sarah Lucier, Advertising Intern


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