For a lot of agents, beginning a new real estate website project can seem like a difficult, overwhelming task, especially if you’ve never done it before or if you’ve had a negative experience in the past. That’s why the initial planning phase is so important. A successful website project starts by working through and outlining all of the specific details and using that to prepare a website project brief.

When it comes to building a high quality lead generation strategy, one of the most important goals is to focus building a strategy where people give you their information and reach out because they want to, not because they have to.

If you have a strong SEO strategy, and you need to rebuild your website, the first thing you want to know is will you lose a lot of your rankings, traffic, and ultimately leads, as part of that rebuild? The answer is: maybe… But if you don’t do it properly, and take the correct steps as part of the rebuild, the answer is: definitely.

There’s a specific metric that can help you determine the overall success, and general health, of your digital strategy, or even the overall success of individual campaigns, posts, and pages – and that’s your engagement rate.

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

While there are a lot of moving parts to a strong SEO strategy, a key one is having a successful off-page SEO strategy; it’s critical to seeing SEO success. If you’re working towards building a results-driven off-page SEO strategy, here are some of the areas you should focus on.

As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.

There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.

A lot of agents use a social media link landing page service, like Linktree, but that isn’t the best approach to take for 1 main reason: it creates a missed opportunity to push someone to your website by interfering with their journey from social to your website.

Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.

Popups aren’t dead. As with all digital marketing, it’s simply a subtly as to when and how to use them. In short, placing them well, and getting results, is a bit of an art form.

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.