Category: Marketing Strategy

As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?

There’s a lot of real estate agents that, as part of their real estate marketing strategy, own and hold a lot of domains; but in a lot of cases, they aren’t really sure why or know what to do with them.

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you.

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Jeff Sands and Katie Hadden were looking for a real estate marketing company to work with. they knew they had to establish a presence within their new community and wanted to work with a company they knew would take the time to do it right. That’s when they reached out to Artifakt Digital.

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.

The average real estate transaction happens every 5 years or so, which is plenty of time for someone to forget about you if they never hear from you.

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

A lot of agents use a social media link landing page service, like Linktree, but that isn’t the best approach to take for 1 main reason: it creates a missed opportunity to push someone to your website by interfering with their journey from social to your website.

We always work towards empowering our clients to do things on their own and empowering them with the knowledge they need to make decisions around their marketing efforts. Here’s how and why.

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Good marketers know that certain elements of a marketing strategy require daily effort to be successful. Here are some things you can do every day to continually improve and build a successful, long-term digital and marketing strategy.