How to Use Your 404 Page As An Opportunity Page

| Marketing Strategy | 3 Min Read

Sometimes, for reasons beyond your control, people just won’t be able to find exactly what they’re looking for on your website. And if that happens, in all likelihood, they’ll end up on your 404 page.

Why You Should Drop Your Real Estate Marketing Funnel (And What to Do Instead)

| Inbound Marketing | 5 Min Read

Marketing funnels have been around for decades and are a trusted source for many marketers. They’re a good way to get someone to take the action that you want them to. But they also don’t work as well as they did in the past. 

The Subtle Art of Using Popup Forms

| Marketing Strategy | 4 Min Read

Popups aren’t dead. As with all digital marketing, it’s simply a subtly as to when and how to use them. In short, placing them well, and getting results, is a bit of an art form.

How ‘Dwell Time’ and Quality Content Work Together to Improve SEO

| Marketing Strategy | 3 Min Read

Quality, well-written content is really important to keep the person reading it engaged and coming back, but from an SEO perspective, their are 2 main reasons why quality content is important.

Planning a Real Estate Lead Flow Through Inbound Marketing

| Inbound Marketing | 4 Min Read

Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.

The Components of a Modern Listing Marketing Strategy

| Marketing Strategy | 4 Min Read

Nowadays, your listing marketing strategy is all about making potential buyers feel like they’re actually there, when in fact, they could be miles away and may never even see the property in person.

5 Instant Ways to Improve Your Real Estate Lead Pages

| Lead Generation | 3 Min Read

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.

Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads

| Lead Generation | 4 Min Read

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

The 4 Key Things Your Real Estate Website Is Missing

| Marketing Strategy | 5 Min Read

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.

Does Your Real Estate Website Need Neighborhood Guides?

| Lead Generation | 4 Min Read

Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.

How To Properly Incorporate School Data On Your Real Estate Website

| Marketing Strategy | 4 Min Read

How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?

Renting VS Buying a Real Estate Website: Why a SAAS Platform is the Wrong Choice for Agents

| Marketing Strategy | 5 Min Read

If you’re paying into a subscription service for your website, on a closed and proprietary platform, it means that you’re renting your website; you don’t own it. Here’s why that matters.

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

How to Choose a Domain for Your Real Estate Business

| Marketing Strategy | 3 Min Read

A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.

Why You Should Stop Using Single Page Property Websites for Your Listings

| Marketing Strategy | 3 Min Read

A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.