Tag: paid search

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

Over the years, we’ve built a vast collection of content based on some of the most frequently asked questions we receive about real estate marketing.

Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?

While there are many ways to drive traffic to your website, a well-rounded search strategy involves being found in both organic and paid search searches.

With many real estate markets becoming saturated with new agents, it’s harder for agents to stand out. After a month-long pilot project, we discovered that our clients could find significant success incorporating paid search into their digital marketing strategies. Here’s how.