Tag: marketing strategy
Using Familiarity in Your Marketing Strategy to Get More Business
| Inbound Marketing | 5 Min Read
People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.
People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.
The Power of Specialization in a Low Listings Market
| Marketing Strategy | 5 Min Read
The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.
The key to succeeding in a more competitive market is to first, differentiate yourself from your competitors as much as you can. If you look, sound, and focus on the same things every other agent does, there are less reasons as to why someone would want to reach out to you for their next transaction. But no matter what the market does, there’s always an opportunity, and right now, those opportunities are in specialization.
The Strategy of Effective Digital Touchpoints
| Inbound Marketing | 6 Min Read
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
Understanding Your Lifecycle Marketing Strategy
| Marketing Strategy | 5 Min Read
Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.
Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.
How (and Why) to Audit Your Real Estate Website’s Content
| Marketing Strategy | 5 Min Read
Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.
Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.
Building a Hyper-Local Real Estate Marketing Strategy
| Marketing Strategy | 4 Min Read
There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.
There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.
Building a Well-Rounded Search Strategy Using Both Organic and Paid Sources
| Lead Generation | 7 Min Read
If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.
If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.
Using Personalized Marketing to Get Better Engagement (and Leads)
| Marketing Strategy | 5 Min Read
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website
| Marketing Strategy | 5 Min Read
As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.
As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.
Does Using AI-Generated Content Negatively Affect Your SEO Strategy?
| Marketing Strategy | 5 Min Read
As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.
As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.
The Steps to Building a Trustworthy Personal Real Estate Brand
| Marketing Strategy | 5 Min Read
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.
Understanding Your Competition as a Real Estate Agent
| Marketing Strategy | 4 Min Read
Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?
Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?
Establishing a Successful Marketing Mix In Your Website Acquisition Strategy
| Marketing Strategy | 7 Min Read
While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.
While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.
Why You Should Establish a Topic Cluster Strategy
| Inbound Marketing | 5 Min Read
As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.
As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.
How Case Studies Can Boost Your Online Review Strategy
| Marketing Strategy | 3 Min Read
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.
You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.