Why Personal, Targeted Marketing Means Better Real Estate Leads

| Lead Generation | 5 Min Read

As a real estate agent, you have a lot of competition. And to compete, you need to ensure you’re delivering personalized marketing that highlights what makes you different to a specific audience.

5 Instant Ways to Improve Your Real Estate Lead Pages

| Lead Generation | 3 Min Read

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there’s a lot of ways to get them there.

Planning a Successful Content Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads

| Lead Generation | 4 Min Read

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

The 4 Key Things Your Real Estate Website Is Missing

| Marketing Strategy | 5 Min Read

Across the industry, there are thousands upon thousands of real estate websites. We have seen a lot of them, and we have also seen where a lot of them falter or fail to take advantage of potential business.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now

| Marketing Strategy | 4 Min Read

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

Does Your Real Estate Website Need Neighborhood Guides?

| Lead Generation | 4 Min Read

Does your real estate website need neighborhood guides? Years ago, the answer would have been a resounding, “yes!” But, things have changed, and the way you share and promote community information has changed along with it.

7 Ways To Ensure Your Listings Pages Stand Out (And Work)

| Marketing Strategy | 4 Min Read

Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.

The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

How To Properly Incorporate School Data On Your Real Estate Website

| Marketing Strategy | 4 Min Read

How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?

Does Forced Registration On Real Estate Websites Work?

| Lead Generation | 5 Min Read

What does it mean to “force registration” on your website? Does it work as part of a modern real estate lead strategy?

5 Ways To Put Anxious Online Leads At Ease

| Lead Generation | 5 Min Read

Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.

Can Downloadable Content Boost Your Conversion Rate?

| Lead Generation | 3 Min Read

You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.

Why You Shouldn’t “Wikipedia” Your Real Estate Website

| Marketing Strategy | 5 Min Read

Let’s start this conversation with a fact: your real estate website isn’t Wikipedia. More importantly, it shouldn’t try to be Wikipedia. That’s an ineffective way to build your business.