Building a Real Estate Smarketing (Sales + Marketing) Strategy

| Inbound Marketing | 5 Min Read

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

How to Launch a Successful Real Estate Marketing Campaign

| Marketing Strategy | 5 Min Read

As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?

How to Build an Online Presence Strategy for Your Real Estate Brand

| Marketing Strategy | 5 Min Read

How you are appear online, and the strategy you have in place to control it, is called: your online presence. In the past, this was relatively simple to control this because there weren’t too many moving parts to manage, but that has drastically changed.

Understanding Your Competition as a Real Estate Agent

| Marketing Strategy | 4 Min Read

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

Writing Successful Real Estate Content that Converts

| Inbound Marketing | 5 Min Read

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

How (and Why) to Build a Real Estate Marketing Segmentation Strategy

| Marketing Strategy | 4 Min Read

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Real Estate Advertising Challenges You’ll Face in 2022

| Marketing Strategy | 4 Min Read

If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.

What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

How to Build Sustainability into Your Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

Depending on who you are, what you believe, and who your target audience is and what they believe, building sustainability into your real estate marketing strategy could not only bring in more leads, but also, make you feel better as a human and a marketer.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 4 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

How to Effectively Market Pre-Construction Properties

| Marketing Strategy | 4 Min Read

For many real estate agents, focusing their businesses on pre-construction property sales can be a lucrative niche to work in; and many agents exclusively work in, and have built big businesses in, that space.

Planning a Real Estate Lead Flow Through Inbound Marketing

| Inbound Marketing | 4 Min Read

Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.

Leveraging Marketing Automation as Part of Your Inbound Marketing Strategy

| Inbound Marketing | 5 Min Read

Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.

Using Lead Source Tracking to Improve Your Lead Generation Plan

| Lead Generation | 4 Min Read

As an agent with a marketing strategy and a solid history of successful deals behind you, you can use lead source tracking information to your advantage to tighten up your marketing and improve your overall lead generation.