Building a Long-Tail Real Estate Keyword Strategy

| Inbound Marketing | 6 Min Read

One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.

Creating a People-Powered, People-First Content Strategy

| Marketing Strategy | 5 Min Read

With AI being pretty much everywhere, and automating things all around us, it’s easy to forget one of the other most important parts of your content strategy: people. To see the most success in your content strategy, it should produced by people, for people. To be successful, you have to put people first.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 5 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

Building a Real Estate Solutions-Based Marketing Messaging Strategy

| Marketing Strategy | 4 Min Read

It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.

Building and Managing a Real Estate Content Lifecycle Plan

| Marketing Strategy | 6 Min Read

Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

Why Building Trust is a Key Part of a Successful SEO Strategy

| Marketing Strategy | 7 Min Read

To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.

Building a Real Estate Marketing Stickiness Strategy

| Marketing Strategy | 5 Min Read

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2024

| Marketing Strategy | 9 Min Read

As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Real Estate Marketing Strategies to Embrace in 2024

| Marketing Strategy | 12 Min Read

Continued investment in your marketing strategy is continued investment in your business. As you plan for 2024, here are some of the things you might want to consider building into your own overall marketing strategy

The Strategy of Effective Digital Touchpoints

| Inbound Marketing | 6 Min Read

There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.

Understanding Your Lifecycle Marketing Strategy

| Marketing Strategy | 5 Min Read

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Building a Hyper-Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

Using Personalized Marketing to Get Better Engagement (and Leads)

| Marketing Strategy | 5 Min Read

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website

| Marketing Strategy | 5 Min Read

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.