Building a Real Estate Marketing Stickiness Strategy

| Marketing Strategy | 5 Min Read

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Building a Hyper Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

How to Connect, Reach, and Engage Your Target Audience Online

| Inbound Marketing | 6 Min Read

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Building an Inbound Marketing Strategy to Get Higher Quality Leads

| Inbound Marketing | 6 Min Read

Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.

Building a Real Estate Smarketing (Sales + Marketing) Strategy

| Inbound Marketing | 5 Min Read

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

Why Your Real Estate Marketing Strategy Should Lead with Authenticity

| Marketing Strategy | 4 Min Read

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you.

Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website

| Marketing Strategy | 5 Min Read

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

Writing Content for SEO as a Real Estate Agent

| Inbound Marketing | 4 Min Read

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

Understanding Your Lifecycle Marketing Strategy

| Marketing Strategy | 5 Min Read

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Why You Should Drop Your Real Estate Marketing Funnel (And What to Do Instead)

| Inbound Marketing | 5 Min Read

Marketing funnels have been around for decades and are a trusted source for many marketers. They’re a good way to get someone to take the action that you want them to. But they also don’t work as well as they did in the past. 

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

Writing Successful Real Estate Content that Converts

| Inbound Marketing | 5 Min Read

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

Building and Managing a Real Estate Content Lifecycle Plan

| Marketing Strategy | 5 Min Read

Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.