Why You Should Establish a Topic Cluster Strategy

| Inbound Marketing | 5 Min Read

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

How Building Social Proof Gets You More Business

| Inbound Marketing | 5 Min Read

There are a lot of different ways people will determine if they’re going to reach out to you or not, but a big part of their decision will likely come from looking at the experience others have had working with you, which is called social proof.

What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Writing Successful Real Estate Content that Converts

| Inbound Marketing | 5 Min Read

Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.

Why Your Real Estate Marketing Strategy Should Lead with Authenticity

| Marketing Strategy | 4 Min Read

Without a doubt, the absolute best way to build trust with your audience is to be authentic with them. When done correctly, authenticity helps your audience connect with you, believe in your, and ultimately, trust you.

How to Write Real Estate Content that Attracts and Engages

| Inbound Marketing | 5 Min Read

Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.

Planning a Real Estate Lead Flow Through Inbound Marketing

| Inbound Marketing | 5 Min Read

Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.

How to Connect, Reach, and Engage Your Target Audience Online

| Inbound Marketing | 6 Min Read

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

How to Build Video Into Your Content and SEO Strategy

| Marketing Strategy | 5 Min Read

The usefulness of video doesn’t end at just being a good way to tell a story. Video can also be a valuable tool to build into your overall content and SEO strategy to get more traffic to your website.

Building an Inbound Marketing Strategy to Get Higher Quality Leads

| Inbound Marketing | 6 Min Read

Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.

Building a Real Estate Smarketing (Sales + Marketing) Strategy

| Inbound Marketing | 5 Min Read

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

Writing Content for SEO as a Real Estate Agent

| Inbound Marketing | 5 Min Read

SEO  is one of the best ways to build trust with your target audience; and the best part is that once it’s up and running, it can run in the background, 24 hours a day, without you needing to do much (other than continue to build it).

Why You Should Drop Your Real Estate Marketing Funnel (And What to Do Instead)

| Inbound Marketing | 5 Min Read

Marketing funnels have been around for decades and are a trusted source for many marketers. They’re a good way to get someone to take the action that you want them to. But they also don’t work as well as they did in the past. 

Email Marketing Best Practices for Real Estate Agents

| Marketing Strategy | 5 Min Read

If you’ve never invested time in putting together an email newsletter in the past, now is the time to do it; and if you’ve already been doing it for awhile, now is not the time to give up. Want to get started with email marketing? Here are a few best practices you should know.

Our Top 5 Takeaways from Inbound 2021

| Inbound Marketing | 6 Min Read

Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.